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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,631 more

At-Home Perfumier

Cult fragrance brands expand into the home with luxury aroma products

Implications - Experience-driven consumers are developing a taste for lush aromas as they embrace luxury products from cult fragrance brands that provide an accessible indulgent experience. Reacting to this progression, luxury perfume brands are expanding into the home space with high-end diffusers and room sprays. This shift highlights the role of multi-sensory elements in making the most of one's personal space, as well as the new view of self-care which incorporates therapeutic practices as an investment in overall personal health.
Workshop Question - What new consumer spaces can you explore in order to expand on the understanding of your brand in terms of lifestyle aspirations?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
75,867 Total Clicks
Date Range:
Feb 17 — Aug 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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