Cult fragrance brands expand into the home with luxury aroma products
Implications - Experience-driven consumers are developing a taste for lush aromas as they embrace luxury products from cult fragrance brands that provide an accessible indulgent experience. Reacting to this progression, luxury perfume brands are expanding into the home space with high-end diffusers and room sprays. This shift highlights the role of multi-sensory elements in making the most of one's personal space, as well as the new view of self-care which incorporates therapeutic practices as an investment in overall personal health.
Workshop Question - What new consumer spaces can you explore in order to expand on the understanding of your brand in terms of lifestyle aspirations?