At-Home Perfumier

Cult fragrance brands expand into the home with luxury aroma products

Implications - Experience-driven consumers are developing a taste for lush aromas as they embrace luxury products from cult fragrance brands that provide an accessible indulgent experience. Reacting to this progression, luxury perfume brands are expanding into the home space with high-end diffusers and room sprays. This shift highlights the role of multi-sensory elements in making the most of one's personal space, as well as the new view of self-care which incorporates therapeutic practices as an investment in overall personal health.
SCORE 7
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45,301 Total Clicks
Feb 17 - Aug 17
Fresh and Warm
Featured Examples
Sense-Invigorating Room Sprays - Aēsop's New Aromatic Sprays Comes in Three Different Variations
SCORE 7.6
This Quarter and Hot 847 Clicks Pub: May 26, 17
Sense-Invigorating Room Sprays
Aēsop's New Aromatic Sprays Comes in Three Different Variations
Aēsop, a personal care and beauty product brand that was established in Melbourne, Australia, in 1987, added to its range of room spays with three natural scents that are said to wake up the user&#... [More]
Cleansing Room Sprays - Saje's 'Safe Air' Room Spray Features All-Natural Essential Oils
SCORE 6
This Year and Warm 443 Clicks Pub: Feb 3, 17
Cleansing Room Sprays
Saje's 'Safe Air' Room Spray Features All-Natural Essential Oils
‘Safe Air’ is the name of an all-natural cleansing room spray from Saje Wellness that offers an effective alternative to synthetic air fresheners. While many room-freshening products... [More]
Perfume Brand Scent Diffusers - The Le Labo Santal 26 Diffuser Emits a Pure, Undiluted Scent
SCORE 5.4
This Year and Warm 417 Clicks Pub: Apr 25, 17
Perfume Brand Scent Diffusers
The Le Labo Santal 26 Diffuser Emits a Pure, Undiluted Scent
Le Labo is a brand synonymous with high-end scents to wear but also provides ample options for the home in the form of candles and now the Le Labo Santal 26 oil diffusers. Working with the brand&#... [More]
Luxurious Scent Diffusers - This Diptyque Scent Diffuser Works Like an Hourglass For Room Fragrance
SCORE 6.6
This Quarter and Warm 365 Clicks Pub: May 21, 17
Luxurious Scent Diffusers
This Diptyque Scent Diffuser Works Like an Hourglass For Room Fragrance
The new Diptyque scent diffuser is a luxurious method of adding fragrance to a room. Known for its beautiful but expensive fragrance line, Diptyque has released the Diptyque Hourglass. Working in... [More]
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