Luxurious Scent Diffusers

This Diptyque Scent Diffuser Works Like an Hourglass For Room Fragrance

The new Diptyque scent diffuser is a luxurious method of adding fragrance to a room.

Known for its beautiful but expensive fragrance line, Diptyque has released the Diptyque Hourglass. Working in the same way as an hourglass, the device is turned over and while the perfumed oil drains through the core, the scent is released into the room for the next hour through evaporation. Each turn produces precisely one hour of fragrance.

With the container designed by Servaire & Co, the core has a beautifully intricate cut-out metal design and is beautiful enough to proudly display in your home. This new Diptyque scent diffuser is currently available in six fragrance options including its cult classic 'Bais' and 'Figuier' scents. This Diptyque scent diffuser retails for £120 and includes one fragrance refill.

Luxury Scent Diffusers
Diptyque's release of the elegant Hourglass series shows an opportunity for luxury home goods brands to incorporate similar unique, aesthetically pleasing designs to their own scent diffusers.
Innovative Packaging for Home Scent Devices
The Servaire & Co cut-out metal design on the Diptyque Hourglass device presents an opportunity for home fragrance device manufacturers to upgrade their products' packaging to make them more visually attractive to customers.
Hourglass-inspired Product Design
Diptyque's product innovation suggests that the development of hourglass-inspired home products could entice more discerning luxury customers, who value both functionality and artistic flair in their purchases.

Sectors Adopting This

Home Fragrance
Luxury home fragrance companies could adopt the innovative hourglass technology used in Diptyque's scent diffuser, creating unique market opportunities for upscale clientele.
Luxury Home Decor
Home decor manufacturers could capitalize on the growing popularity of luxury scent diffusers by incorporating high-quality yet functional designs such as the Diptyque Hourglass, in their own product lines.
Luxury Retail
In the luxury retail industry, unique product designs and packaging such as the intricate cut-out metal design of Diptyque's hourglass scent diffuser could help brands stand out in an increasingly crowded market.
SCORE
4.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 71%
Freshness 8%