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Tight-Knit Social

More privacy-conscious, friendship-focused sites cater to Gen X

Implications - Generation X is spending increased amounts of time on social media, however their online behavior shows preferences for privacy and connection with a tighter circle than that of the Millennial. Bonding-focused social media sites accommodate this. The emergence of such social sites is counter-intuitive to the assumption that social media users equate quantity with quality, calling brands to accommodate a different sort of Internet user.
Workshop Question - How can you better accommodate your potential Gen X customer?
4 Featured, 28 Examples:
31,834 Total Clicks
Date Range:
Jun 17 — Aug 17
Consumer Insight Topics:

Featured Examples

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