More privacy-conscious, friendship-focused sites cater to Gen X
Implications - Generation X is spending increased amounts of time on social media, however their online behavior shows preferences for privacy and connection with a tighter circle than that of the Millennial. Bonding-focused social media sites accommodate this. The emergence of such social sites is counter-intuitive to the assumption that social media users equate quantity with quality, calling brands to accommodate a different sort of Internet user.
Workshop Question - How can you better accommodate your potential Gen X customer?
Trend Themes
1. Privacy-oriented Social Networks - The emergence of social media networks that prioritize privacy and encourage interaction amongst tight-knit circles is creating opportunities for services that cater to specific needs and interests.
2. Customizable Advertising Infrastructure - The rise of personalized and targeted advertising platforms is creating opportunities for startups to provide more affordable and democratized advertising options for individuals, businesses, and organizations.
3. Local Neighborhood-based Social Networks - The increasing need for community building and strengthening local connections is driving the emergence of social networks that connect users based on their location and interests.
Industry Implications
1. Social Networking - The growing demand for more privacy-focused and community-oriented social networks is creating opportunities for companies to disrupt the status quo and offer alternative options to traditional social media sites.
2. Advertising - The trend of customizable and targeted advertising is driving innovation in the advertising industry, presenting opportunities for companies to provide affordable and flexible marketing solutions for individuals, small businesses, and organizations.
3. Health and Wellness - The emergence of community-driven health apps is disrupting the traditional healthcare industry, providing users with access to support-based networks that encourage engagement and connection with like-minded individuals.
4 Featured, 28 Examples:
44,901 Total Clicks
Date Range:
Jun 17 — Aug 17
Trending:
Mild
Consumer Insight Topics:
