Tight-Knit Social

More privacy-conscious, friendship-focused sites cater to Gen X

Implications - Generation X is spending increased amounts of time on social media, however their online behavior shows preferences for privacy and connection with a tighter circle than that of the Millennial. Bonding-focused social media sites accommodate this. The emergence of such social sites is counter-intuitive to the assumption that social media users equate quantity with quality, calling brands to accommodate a different sort of Internet user.
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
21,913 Total Clicks
Jun 17 - Aug 17
This Year and Mild
Tech
Featured Examples
Network-Extending Advertising Startups - This Internet Marketing Platform is for Regular People
SCORE 4.6
This Year and Average 247 Clicks Pub: Jun 29, 17
Network-Extending Advertising Startups
This Internet Marketing Platform is for Regular People
This Internet marketing platform wants to help you reach people beyond your existing social network. Social media startup Project Cohort is for individuals, small businesses and other organizations... [More]
Community-Focused Health Apps - The HealthUnlocked App is a Social Network for Health and Wellness
SCORE 5.2
This Year and Warm 268 Clicks Pub: Jun 14, 17
Community-Focused Health Apps
The HealthUnlocked App is a Social Network for Health and Wellness
The budding community-focused health support network, HealthUnlocked, is now available on a global scale through the development of the HealthUnlocked app. The app acts as an informative support-... [More]
Confidential Mobile Social Apps - The WeLiv App Lets You Decide Privacy Settings Per 'Bubble'
SCORE 3.7
This Year and Mild 133 Clicks Pub: Jun 28, 17
Confidential Mobile Social Apps
The WeLiv App Lets You Decide Privacy Settings Per 'Bubble'
The WeLiv app is a new social network that encourages you to “share your world in bubbles.” Based in France, the startup is currently in beta. With the mobile social app, you can create... [More]
Local Neighborhood Social Networks - 'MeshUp' Lets Users Connect with Others Who Live Nearby
SCORE 4.2
This Year and Average 156 Clicks Pub: Jul 13, 17
Local Neighborhood Social Networks
'MeshUp' Lets Users Connect with Others Who Live Nearby
The average consumer has multiple social media accounts on the major networks like Facebook and Twitter for following friends or topics they’re interested in, so the ‘MeshUp’... [More]
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