This Internet marketing platform wants to help you reach people beyond your existing social network. Social media startup Project Cohort is for individuals, small businesses and other organizations like nonprofits, clubs and local groups that want to promote what they are passionate about to targeted custom audiences.
The new venture defines a cohort as "a message sent to a specific audience based on their location, demographic, job, school or interest." The intended consumer will view the cohort as a sponsored post on websites, apps or social media. The low cost Internet marketing platform leverages micro-scale advertising infrastructure as an alternative to more traditional ads. Project Cohort aims to democratize sponsored advertising and empower normal folks to enhance their influence.