Regional Americana

Brands showcase American pride by representing individual state identities

Implications - Rather than simply celebrating America by using its flag, brands are becoming more specific in their approach to representing the various aspects of American identity. Many are doing this by offering products that reference individual states, rather than America as a whole. This increased personalization recognizes the distinct cultural identities across the country, and creates a more emotive connection between the brand and the consumer.
SCORE 4.8
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23,552 Total Clicks
Apr 16 - Aug 17
This Week and Untested
Featured Examples
Americana Chocolate Bars - Hershey's 'Flavors of America' Themed Chocolate Bars Celebrate the States
SCORE 6.8
This Year and Warm 552 Clicks Pub: Apr 30, 17
Americana Chocolate Bars
Hershey's 'Flavors of America' Themed Chocolate Bars Celebrate the States
The Hershey Company recently released an all-new collection of limited-edition themed chocolate bars based on the ‘Flavors of America.’ Specifically, these flavors are said to capture... [More]
America-Themed Burger Menus - The Great Tastes of America Menu Features Iconic American Ingredients
SCORE 2.3
Untested 139 Clicks Pub: Apr 29, 16
America-Themed Burger Menus
The Great Tastes of America Menu Features Iconic American Ingredients
McDonald’s UK and Ireland recently launched a new version of its Great Tastes of American menu. Like previous editions, the new menu uses classic American ingredients to create bold and... [More]
State-Inspired Diffuser Scents - Norden's Essential Oil Blends Capture the Essence of California
SCORE 4
This Month and Mild 47 Clicks Pub: Aug 16, 17
State-Inspired Diffuser Scents
Norden's Essential Oil Blends Capture the Essence of California
California-based home goods brand Norden recently launched a trio of new fragrances inspired by the Golden State. Idyllwild, Ojai and Big Sur are three essential oil blends that have been formulated... [More]
American State-Themed Subscription Boxes - State Crate Seeks to Offer Consumers Food from Each State
SCORE 3.3
This Year and Mild 61 Clicks Pub: May 4, 17
American State-Themed Subscription Boxes
State Crate Seeks to Offer Consumers Food from Each State
State Crate is a monthly subscription box that allows those who sign up for it to try the foods and products that each American state is known for. Each month, subscribers of State Crate will... [More]
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