Brands showcase American pride by representing individual state identities
Implications - Rather than simply celebrating America by using its flag, brands are becoming more specific in their approach to representing the various aspects of American identity. Many are doing this by offering products that reference individual states, rather than America as a whole. This increased personalization recognizes the distinct cultural identities across the country, and creates a more emotive connection between the brand and the consumer.
Workshop Question - How can your brand cater to the distinct cultural identities its consumers align with?
Trend Themes
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Regionalism — Brands are personalizing their approach by offering products that reference individual states, rather than America as a whole, recognizing the distinct cultural identities across the country.
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State-themed Products — Businesses are creating products that capture the distinct features associated with each American state to appeal to local patriotism.
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Localism — There has been an increased demand for regional flavors and exclusive ingredients, and locally sourced food and handmade products from small businesses are being offered to interested consumers.
Industry Implications
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Food & Beverages — Brands and services are offering state-themed food and drinks, and subscription boxes that feature locally sourced food and exclusive ingredients.
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Home Goods — Home goods brands are creating products, such as essential oil blends and aromatic room sprays, that capture the essence of different parts of California, as well as motifs from iconic city skylines and landmarks.
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Tourism & Hospitality — Businesses are emphasizing the ties each flavor and concept has to a specific state in America, promoting destinations across Florida, New York, Georgia, Hawaii, California, Texas, and Tennessee, and working to provide consumers more knowledge on what makes the individual states in their vast country distinct.
4 Featured, 36 Examples:
77,461 Total Clicks
Date Range:
Apr 16 — Aug 17
Trending:
Untested
Consumer Insight Topics:
