Ideas
Explore the world's #1 largest database of ideas and innovations, with 473,752 inspiring examples.
Trend Reports
Discover why 1,273 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,954 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,273 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,954 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 473,752 cutting edge ideas.

Ultra-Spicy Fast Food Menus

This Chain is Bringing Back to Piquant Dishes for a Limited Time

— April 13, 2016 — Lifestyle
Wendy's recently announced the return of two piquant dishes to its menu: the Jalapeno Fresco Spicy Chicken sandwich and the Ghost Pepper Fries. With more fast food restaurants trying to up the level of heat in their dishes, the return of these ultra-spicy menu items demonstrates that Wendy's is trying to compete for customers who like their food extra hot.

The Jalapeno Fresco Spicy Chicken is a sandwich that consists of a spicy chicken breast topped with died jalapenos, ghost pepper sauce, red onion, Colby Pepper Jack cheese and a warm cheese sauce. The whole thing is then served on a jalapeno bun for extra heat. Along with the new sandwich, customers can also order the Ghost Pepper Fries, which consist of natural-cut fries topped with diced jalapenos, warm cheese sauce and an ultra-spicy ghost pepper sauce.

The return of the piquant dishes to the Wendy's menu demonstrate an ongoing demand for spicy fast food fare.
Trend Themes
1. Spicy Fast Food - The trend of fast food restaurants offering ultra-spicy menu items demonstrates a growing consumer demand for heat in their fast food.
2. Menu Innovation - The return of the Jalapeno Fresco Spicy Chicken sandwich and Ghost Pepper Fries showcases the trend of fast food chains introducing bold and unique flavors to attract customers.
3. Competitive Marketing - By bringing back these ultra-spicy menu items, Wendy's is aiming to compete with other fast food chains that are also increasing the heat in their dishes.
Industry Implications
1. Fast Food - The fast food industry can take advantage of the spicy fast food trend by introducing new and innovative spicy menu items.
2. Food and Beverage - The food and beverage industry can explore opportunities to cater to the growing demand for spicy food by creating unique and flavorful products.
3. Marketing and Advertising - The marketing and advertising industry can help fast food chains develop effective strategies to promote and differentiate their spicy menu items from competitors.
3.8
Score
Popularity
Activity
Freshness