While most household cleansers are designed to simply clear surfaces of unwanted messes and impurities, this potent cleaner concentrate boasts other benefits for household health. The non-toxic cleaner from dōTERRA is made with a base of plant-based derivatives and a proprietary blend of therapeutic-grade essential oils. Because the essential oils in this concentrate—wild orange, clove, cinnamon, eucalyptus and rosemary—are said to support the immune system, it is described that the blend "provide[s] natural protection against certain environmental factors while elevating the overall cleaning capability."
The potent cleaning concentrate can be applied directly to hard-to-clean areas or diluted for the purposes of washing dishes, cleaning bathrooms or other parts of the home as an all-purpose product.
As a testament to the purity, safety and efficacy of this proprietary protective essential oil blend, it can also be found in a variety of home and personal care products from the brand, including toothpaste, softgels, laundry detergent and a foaming hand wash.
Why This Trend Is Growing
- Immune-boosting Cleaners
- Opportunity for developing household cleaners that incorporate immune-boosting ingredients.
- Plant-based Derivatives
- Opportunity for creating cleaning products using plant-based derivatives for a non-toxic alternative.
- Therapeutic-grade Essential Oils
- Opportunity for utilizing therapeutic-grade essential oils in cleaning solutions for their potential health benefits.
Industries Being Reshaped
- Household Cleaners
- Disruptive innovation opportunity to create immune-boosting cleaners that go beyond traditional cleaning capabilities.
- Personal Care Products
- Opportunity for incorporating therapeutic-grade essential oils in personal care products to provide additional health benefits.
- Natural Health Products
- Opportunity for developing natural health products that combine plant-based derivatives and immune-boosting ingredients for overall well-being.
