Most chocolate bar package designs make use of foil and paper wrappers, but Chokay chooses to showcase its ethical treats in a completely different way. Chokay recently had its packaging and identity refreshed, resulting in branding that better reflects its commitment to consciousness, honesty and commitment to three main things: people, the planet and of course, chocolate.
Rather than wrappers, Chokay's fair chocolate products with no added sugars are packaged in recycled kraft pouches, which offer a peek at the product inside through a transparent panel. On each of these bags, a colorful label illustrates the ingredients and distinctive qualities that can be found inside each flavorful bar.
Across the food industry, pouch packaging has become a popular way for brands to offer portability and portion control, since most styles are resealable.