Chokay's Chocolate Bar Package is an Alternative to Conventional Wrappers
Laura McQuarrie — April 13, 2017 — Lifestyle
References: chokay.nl & packagingoftheworld
Most chocolate bar package designs make use of foil and paper wrappers, but Chokay chooses to showcase its ethical treats in a completely different way. Chokay recently had its packaging and identity refreshed, resulting in branding that better reflects its commitment to consciousness, honesty and commitment to three main things: people, the planet and of course, chocolate.
Rather than wrappers, Chokay's fair chocolate products with no added sugars are packaged in recycled kraft pouches, which offer a peek at the product inside through a transparent panel. On each of these bags, a colorful label illustrates the ingredients and distinctive qualities that can be found inside each flavorful bar.
Across the food industry, pouch packaging has become a popular way for brands to offer portability and portion control, since most styles are resealable.
Rather than wrappers, Chokay's fair chocolate products with no added sugars are packaged in recycled kraft pouches, which offer a peek at the product inside through a transparent panel. On each of these bags, a colorful label illustrates the ingredients and distinctive qualities that can be found inside each flavorful bar.
Across the food industry, pouch packaging has become a popular way for brands to offer portability and portion control, since most styles are resealable.
Trend Themes
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Pouch Packaging — The trend of using pouch packaging provides opportunities for brands to offer portability and portion control.
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Transparent Packaging — The trend of using transparent panels in packaging allows consumers to see the product inside, enhancing transparency and trust.
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Sustainable Packaging — The trend of using recycled kraft pouches as packaging aligns with growing consumer demand for more environmentally-friendly options.
Industry Implications
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Food Packaging — The food packaging industry can explore using pouch packaging to improve convenience and sustainability in their products.
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Confectionery — The confectionery industry can adopt transparent packaging to showcase the quality and unique features of their products, increasing consumer appeal.
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Eco-friendly Packaging — The eco-friendly packaging industry can leverage the use of recycled kraft pouches to provide sustainable packaging solutions for various consumer goods.
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