Brands diffuse odors and repel bacteria in fabric using metals
Implications - Brands are incorporating silver or copper elements into their fabric in order to repel bacteria and prevent odors in items that tend to accumulate both. With consumers increasingly seeking ways to save time when it comes to essential tasks like doing laundry, items such as these continue to pop up. The infusion of metals, whether precious or non-precious, works to enhance both the function and the luxury marketability of the fabrics they are combined with.
Workshop Question - How can your brand incorporate unexpected features into its products and services to enhance their function, marketability, or both?