Brands diffuse odors and repel bacteria in fabric using metals
Implications - Brands are incorporating silver or copper elements into their fabric in order to repel bacteria and prevent odors in items that tend to accumulate both. With consumers increasingly seeking ways to save time when it comes to essential tasks like doing laundry, items such as these continue to pop up. The infusion of metals, whether precious or non-precious, works to enhance both the function and the luxury marketability of the fabrics they are combined with.
Workshop Question - How can your brand incorporate unexpected features into its products and services to enhance their function, marketability, or both?
Trend Themes
1. Antibacterial Infused Fabric Trend - The trend of incorporating silver or copper elements into fabric for antibacterial and odor-repelling properties continues to develop, providing both a functional and luxury aspect to the market.
2. Permanent Anti-bacterial Material Trend - Permanent antibacterial materials have become a trend in textiles with materials like silver and copper, to enhance the durability, comfort and decrease the need for laundry
3. Multi-function Apparel Trend - The multi-function apparel trend is expanding beyond sportswear to include everyday clothing items that enhance protection and comfort through the incorporation of silver, copper, and other advanced materials
Industry Implications
1. Textiles Industry - The Textiles Industry continues to explore permanent antibacterial materials to develop new products and services.
2. Athletic Wear Industry - The Athletic Wear Industry is developing multi-functional apparel with enhanced features and protection capabilities.
3. Luxury Home Goods Industry - The Luxury Home Goods Industry has seen an increase in customer demand for high-end, permanent antibacterial, and odor-repelling textiles, offering opportunities for innovation and disruption.
4 Featured, 36 Examples:
134,966 Total Clicks
Date Range:
Apr 17 — Aug 17
Trending:
Warm
Consumer Insight Topics:
