Category
Lifestyle
Assisted Choices
Trend cluster
Category
Matcha
Beauty
Matcha is embraced as a go-to skincare ingredient to aid in detoxification.
3.6
Trend score
Trend
What is the Matcha Beauty trend?
Matcha Beauty: Having already become a staple in the world of food and beverage, matcha is now being incorporated into a range of cosmetic products due to healthful benefits such as detoxification and it's rich supply of anti-oxidants. This progression highlights the symbiotic relationship between flavor in terms of food and beverage and skincare and beauty innovation, while it also speaks to the persistent influence of the health and wellness movement on adjacent industries.
Trend themes
Themes within the Matcha Beauty trend
Three behaviours holding the trend together01
Matcha Skincare
Matcha tea is being incorporated into cosmetic products due to detoxification benefits and rich antioxidant supply, creating new product lines such as tea-inspired skincare collections, two-in-one beauty balms, avocado matcha masks, and matcha-based hair masks.
02
Multipurpose Beauty Products
Multipurpose beauty products such as lip and eye balms and solid toner sticks are becoming increasingly popular among consumers as convenient, travel-ready, and mess-free alternatives.
03
DIY Skincare
DIY skincare is gaining attention as a way to pamper and treat skin with natural and organic ingredients, such as the homemade egg face mask that includes superfoods like avocado and matcha green tea.
Industry implications
What the Matcha Beauty trend means for industry
Where the trend changes the playbookFor
Skincare industry
The incorporation of matcha and other superfoods in the skincare industry creates new product lines, trends, and beauty routines.
For
Multipurpose product industry
The trend towards multipurpose beauty products reflects a growing need for convenience, portability, and effectiveness in one product.
For
DIY and home beauty industry
The DIY skincare trend is an opportunity for bloggers, influencers, and small businesses to tap into the growing demand for natural and organic beauty products.
Workshop question
What staples of the health and wellness movement can you reflect back to customers in order to better cater to their lifestyle goals?
Trend signals
Trend signals for Matcha Beauty
Trend score 3.6 out of 10, from popularity 56%, activity 44%, freshness 8%.
Popularity56%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Matcha Beauty trend
5 featured examples from Oct 6, 2016 to Aug 8, 2017CategoryFashion
Solid Toner Sticks
Milk Makeup is Introducing the First-Ever Facial Toner in a Solid Format
As Milk Makeup introduces the first-ever solid facial toner, there is an opportunity for other beauty and skincare brands to develop innovative products that offer unique ingredie…
CategoryFashion
Tea-Inspired Skincare Collections
Origins' 'RitualiTea' Takes Inspiration from Tea Rituals
Opportunity for beauty industry to develop unique skincare products that utilize tea ingredients and application tools to appeal to consumers interested in natural ingredients and…
CategoryFashion
Matcha-Based Hair Masks
This DevaCurl Conditioning Mask Intensely Hydrates the Hair
The beauty industry can utilize the trend of matcha-infused hair care by including it in a range of products for consumers looking for nourishing and hydrating ingredients for the…
CategoryArt & Design
Avocado Matcha Masks
This DIY Egg Face Mask is Supposed to Nourish Skin From the Outside In
Opportunity for developing innovative, natural skincare products.
CategoryFashion
Two-in-One Beauty Balms
Treat Beauty's Caffeinated Balm is Suited for the Lips and Eyes
The beauty industry can seize the opportunity to develop innovative multipurpose beauty balms that cater to the needs of consumers looking for convenience.
