A new Illamasqua and PETA makeup line aims to say no to animal cruelty with cosmetics that are 100% vegan-friendly. Rather than creating its makeup brushes with real fur or animal hair, Illamasqua opts for artificial fibers and creates cosmetics that are free from animal bi-products while retaining their sense of versatility.
In addition to a myriad of bright eyeshadow shades, highlighters and blush products, the Illamasqua and PETA collection also consists of vivid nail lacquer that are available in both muted and vibrant hues. Additionally, the range features both penicl and liquid eye liner products along with foundation that is known for its smooth and even texture.
Synonymous with bold makeup offerings, Illamasqua teams up with PETA in an effort to make vegan cosmetics more prevalent in an over-saturated luxury beauty market.