Whipped Lip Balms

The GlamGlow Poutmud Tint Wet Lip Balm Treatments Feature a Whipped Formula

GlamGlow recently debuted a new product called the Poutmud Tint Wet Lip Balm Treatments that are unlike any other lip balm on the market. Not only do the tiny balms help to keep lips ultra-moist during the harshest winter weather, but they also boast ultra-rich pigments that provide a pop of color without any flaking.

The GlamGlow Poutmud Tint Wet Lip Balm Treatments are similar to other tinted lip products in that they come in colorful hues such as pale pink, peach and plum. But unlike ordinary lip balms, the Poutmud products feature an ultra-light whipped texture that is extremely hydrating. The innovative formula is the result of nourishing ingredients such as cocoa butter, mint leaf and almonds.

While not officially available until later this month, the Poutmuds are the perfect line of defense against dry and cracked lips.

Whipped Lip Balms
The trend of whipped lip balms offers a unique texture and ultra-hydration, disrupting the traditional lip balm market.
Tinted Lip Products
The trend of tinted lip products with rich pigments provides a pop of color without sacrificing hydration, creating a new category in the beauty industry.
Nourishing Ingredients
The trend of using nourishing ingredients like cocoa butter, mint leaf, and almonds in lip balms creates a new level of lip hydration and care.

Industries Being Reshaped

Beauty and Skincare
The beauty and skincare industry can benefit from the trend of whipped lip balms and tinted lip products by offering innovative and hydrating lip care options.
Cosmetics
The cosmetics industry can tap into the trend of tinted lip products with rich pigments to provide customers with multi-functional lip care and color options.
Natural and Organic Products
The natural and organic products industry can capitalize on the trend of using nourishing ingredients in lip balms to offer eco-friendly and chemical-free lip care alternatives.
SCORE
2.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 39%
Activity 31%
Freshness 8%