Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Prioritized
Artistry
Back-to-school products are focusing on cultivating artistic skills.
4.6
Trend score
Trend
What is the Prioritized Artistry trend?
Prioritized Artistry: Brands are increasingly offering products that focus on enhancing the artistic skills of students. While art has always been a component of education, it is now getting more attention as school systems are beginning to accommodate types of intelligence outside of standard testing. The shift to offering products that go further than just the essentials needed for art class is a manifestation of changing consumer attitudes, where conformity is giving way to individuality.
Trend themes
Themes within the Prioritized Artistry trend
Three behaviours holding the trend together01
Enhancing Artistic Skills
Brands are offering products that go further than just the essentials needed for art class to enhance artistic skills of students
02
Multi-functional back-to-school products
Brands are offering multi-functional products that cater to the various needs of students like versatile desks
03
Personalized Dorm Room Ideas
Brands are offering personalized and unique dorm room ideas that are affordable, functional and visually attractive
Industry implications
What the Prioritized Artistry trend means for industry
Where the trend changes the playbookFor
Education
The education industry can incorporate more types of intelligence outside of standard testing and cater to the artistic skills of students
For
Furniture and Decor
Furniture and decor industry can provide multi-functional and affordable products that cater to the various needs of students
For
Toys and Games
Toys and games industry can create tactile educational toys like Land of Nod's Personal Laptop Chalkboard, that reduce screen time and promote imaginative and active play
Workshop question
How can your brand tap into consumers' increased desire to stand out from the pack?
Trend signals
Trend signals for Prioritized Artistry
Trend score 4.6 out of 10, from popularity 63%, activity 67%, freshness 8%.
Popularity63%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Prioritized Artistry trend
4 featured examples from Aug 14 to Aug 22, 2017CategoryArt & Design
Dorm Room Advice Columns
IKEA Offers a Yearly Advice Column for Dorm Room Design Ideas
Companies in this industry can develop specialized product lines catering to the specific needs and constraints of dorm room design.
CategoryArt & Design
Versatile Children's Work Desks
Wayfair is Offering a Kid's Writing Desk with Multiple Functions
The furniture industry can explore innovative designs and materials to create multi-functional desks and workstations for children.
CategoryLife-Stages
Faux Tech Art Tools
Land of Nod's Personal Laptop Chalkboard is a Clever Children's Accessory
Toy companies with innovative, hands-on products can cater to the demand for screen-free and tactile toys that promote creativity.
CategoryArt & Design
Left-Handed Notebooks
The Leftybook is a Notebook Designed for Left-Handed Writers
The stationery industry can exploit the untapped potential of left-handed individuals by developing more customized and niche products.
