Imagine settling down to binge-watch Netflix when suddenly, you spill your glass of wine all over your brand new couch -- fortunately, if you own a Burrow Sofa, the damage will be minimal. The couch company is designing smart furniture to suit the busy and sometimes clumsy Millennial lifestyle by crafting spill-resistant furniture. Burrow is a young start-up comprised of three friends who adopted and expanded on IKEA's modular model by "introducing a premium level of quality without the premium price tag."
These chic sofas come in a variety of colors and can be assembled in less than 10 minutes. Perfect for young people, these reasonable sofas are stain-proof, chemical-free and with memory foam cushioning, competitively comfortable.
Why This Trend Is Growing
- Spill-resistant Furniture
- Designing spill-resistant furniture for millennials on-the-go can be a disruptive innovation opportunity for furniture manufacturers.
- Modular Furniture
- Expanding on the modular model can be a disruptive innovation opportunity for furniture manufacturers seeking to offer versatile and customizable options to millennials.
- Comfortable and Eco-friendly Furniture
- Developing comfortable and chemical-free furniture with eco-friendly materials can be a disruptive innovation opportunity for furniture manufacturers addressing millennials' health and sustainability concerns.
Industries Being Reshaped
- Furniture Manufacturing
- Furniture manufacturers can leverage innovative materials and technology to develop spill-resistant, modular, and eco-friendly furniture for millennials.
- Interior Design
- Interior designers can recommend spill-resistant, modular, and eco-friendly furniture to meet the needs and preferences of millennial clients.
- Home Decor
- Home decor retailers can offer spill-resistant, modular, and eco-friendly furniture as a competitive advantage to attract millennial shoppers seeking functional and stylish products.
