The newest BuzzFeed video 'Why It's Hard Out There For A Lefty' draws upon an issue prevalent in our society: left-handedness. The video addresses all the reasons why the world wasn't made for left-handed people citing 3-ring binders, can openers and scissors as proof.
The comedic attitude of this Buzzfeed video acknowledges that lefties are not suffering but are simply annoyed. It's true that most desks and other school supplies are meant for right-handed people. Perhaps left-handed scissors and desks should be made more readily available in class so that left-handed people don't get pencil dust all over their hands or kill themselves using scissors as demonstrated in the video.
With this hilarious new video, BuzzFeed has related to a whole population of people who have suffered too long under the dictatorship of the right-handed.
Why This Trend Is Growing
- Left-handed Niche Products
- Creating and marketing products specifically designed for left-handed people, such as school supplies, office furniture, and kitchen tools.
- Humorous Product Marketing
- Using humor as a marketing tactic to attract niche consumers, like left-handed people, who feel underrepresented in mainstream products.
- Embracing Diversity in Advertising
- Featuring diverse and underrepresented groups, like left-handed people, in advertising campaigns to show support and inclusivity.
Industries Being Reshaped
- Office Supplies
- Office supply companies have the opportunity to create a new market by producing left-handed specific products.
- Kitchenware
- Kitchenware companies can take advantage of the left-handed market by developing tools and utensils that cater to left-handed cooks.
- Advertising
- Advertising agencies can embrace diversity by featuring left-handed people in their marketing campaigns for a wider reach and potential sales.
