Letasca, a designer brand that's based out of Milan and fronted by Elbio Bonsaglio and Edorardo Giaroli, launched a lookbook that promotes its Spring/Summer 2017 collection.
The images that comprise it are moody and dark for the most part, with black walls, plastic sheets, and a grungy stairwell acting as the backdrops. The apparel itself has a bit of a futuristic feel to it, with oversized cuts, bold branding, tech fabric, and simplistic colorways making it up. Included in the Letasca Spring/Summer 2017 collection are long-sleeve shirts for men and women, lightweight weather-resistant jackets, bombers, vests, shorts, pants, and more.
As Fucking Young! reports, Letasca has said that its source of inspiration for the collection was "the officinae."
Image Credit: Letasca
What's Driving This Trend
- Futuristic Streetwear
- Opportunity for brands to integrate tech fabrics and bold branding for a modern, edgy look.
- Oversized Cuts
- Potential to capitalize on the trend of oversized cuts in apparel design for a unique and avant-garde aesthetic.
- Weather-resistant Apparel
- Disruptive innovation opportunities exist in the development of lightweight, weather-resistant fabrics for functional yet stylish outdoor clothing.
Who This Affects Most
- Fashion
- Fashion brands can embrace futuristic streetwear trends and capitalize on the growing demand for edgy and modern designs.
- Apparel Manufacturing
- Opportunity to explore the use of tech fabrics and oversized cuts in the production of clothing and outerwear.
- Outdoor and Sports Apparel
- Development of weather-resistant fabrics can provide disruptive innovation opportunities for outdoor and sports apparel brands, combining functionality with style.
