Japanese convenience store chain FamilyMart is now launching a new eight-piece line of ’Jewelry Sweets’ that can be identified by their shiny, edible garnishes. Items in the collection include strawberry fruit tarts, sets of churros that are paired with a chocolate sauce for dipping and German-style cakes that are topped with yellow frosting. Across the premium collection of treats, high-gloss sweets are used to adorn the desserts and snacks to add extra sparkle and shine.
To reflect the fact that these premium sweets stand apart from its range of other offerings, FamilyMart is setting its Jewelry Sweets up in dedicated in-store areas. These sophisticated sweets also come with price tags to match their jewelry-inspired branding.
What's Driving This Trend
- Edible Decorations
- Opportunity for food companies to innovate by creating edible decorations to add a level of sophistication and glamour to their products.
- Premium Store Sections
- Retailers could explore creating dedicated in-store areas to showcase and sell high-end products that stand apart from the rest of their offerings.
- Glossy Desserts
- A chance for dessert manufacturers to develop glossy and shiny treats that provide a visually appealing and luxurious eating experience.
Who This Affects Most
- Food and Beverage
- Food and beverage companies can explore incorporating edible garnishes and decorations into their product lines to create visually stunning and unique offerings.
- Retail
- Retailers have an opportunity to create premium store sections to showcase high-end products and attract customers looking for luxury items.
- Dessert Manufacturing
- Dessert manufacturers can invest in producing glossy desserts that provide consumers with a visually impressive and indulgent eating experience.
