Curiosity Aging

Boomers seek new opportunities and experience as they age

Implications - Boomers are redefining what it means to age by prioritizing new experiences and satisfying their sense of curiosity. Examples are seen in travel, entrepreneurship, and beyond. This shows that the characteristics this generation displayed in their youth remain intact as they age, a lesson that is invaluable when considering the growth cycle of today's youth demographics.

Workshop Question - What will have changed about your target demographic in 5, 10, and 20 years? How can you ensure your brand is relevant to them at every phase?
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
57,005 Total Clicks
Jan 16 - Jan 18
This Year and Mild
Featured Examples
Solo Female Travel Communities - 'Women on the Road' Serves as a Resource for Women Traveling Alone
SCORE 3.4
Mild 498 Clicks Pub: Jan 6, 16
Solo Female Travel Communities
'Women on the Road' Serves as a Resource for Women Traveling Alone
Women on the Road is travel and culture blog for women of all ages looking to be empowered through meaningful travel. A place for intelligent conversations about travel, particularly in the context... [More]
Retirement-Loving Travel Blogs - Author Dave Bernard Explores the Value of Aging on His Website
SCORE 4.7
Average 573 Clicks Pub: Nov 22, 16
Retirement-Loving Travel Blogs
Author Dave Bernard Explores the Value of Aging on His Website
Rated as one of 2016’s top blogs by OVID, Dave Bernard’s website, called lovebeingretired.com, considers the draws of being a baby boomer while touching on the financial anxieties some... [More]
Singles Boomer Cruises - Boomer Break is Offering a Singles Cruise for Solo Travelers
SCORE 4.7
This Year and Average 298 Clicks Pub: Jan 4, 18
Singles Boomer Cruises
Boomer Break is Offering a Singles Cruise for Solo Travelers
Traveling alone is often easier said than done, and when staying at hostels and meeting companions through backpacking excursions isn’t as appealing as it used to be, offerings like the Boomer... [More]
Boomer Business Programs - Bizstarters.com Provides Business Coaching to Entrepreneurs Over 50
SCORE 2.7
Mild 368 Clicks Pub: Nov 21, 16
Boomer Business Programs
Bizstarters.com Provides Business Coaching to Entrepreneurs Over 50
With the idea of starting another career after retirement becoming a more common notion for Boomers, Bizstarters.com offers business coaching for those who are looking to continue with professional... [More]
Cross-Medium Artist Festivals - The 'Seeing Music' Music and Art Festival Blends Different Mediums
SCORE 3.4
Mild 673 Clicks Pub: Feb 21, 16
Cross-Medium Artist Festivals
The 'Seeing Music' Music and Art Festival Blends Different Mediums
Taking place at the 92nd Street Y in New York City, the ‘Seeing Music’ Music and Art Festival is a celebration of both visual and auditory artistic endeavors. Intended to be something of... [More]
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