Category
World
Layered Getaways
Trend cluster
Category
Curiosity
Aging
Boomers seek new opportunities and experience as they age.
3.0
Trend score
Trend
What is the Curiosity Aging trend?
Curiosity Aging: Boomers are redefining what it means to age by prioritizing new experiences and satisfying their sense of curiosity. Examples are seen in travel, entrepreneurship, and beyond. This shows that the characteristics this generation displayed in their youth remain intact as they age, a lesson that is invaluable when considering the growth cycle of today's youth demographics.
Trend themes
Themes within the Curiosity Aging trend
Three behaviours holding the trend together01
Experience-driven Aging
Baby boomers prioritize new experiences and satisfying their sense of curiosity through travel, entrepreneurship and beyond.
02
Cross-Discipline Event Curation
'Seeing Music' Music and Art Festival blends different artistic mediums to offer an approachable local alternative to traditional festivals, attracting a Boomer demographic.
03
Boomer-specific Business Programs
Coaching programs like Bizstarters.com offer Baby Boomers the support they need to create success in launching passion projects and scaling up hobbies as new business opportunities post-retirement.
Industry implications
What the Curiosity Aging trend means for industry
Where the trend changes the playbookFor
Travel and Tourism
Boomers are seeking enriching travel experiences through solo female travel communities, retirement-loving travel blogs, and singles boomer cruises.
For
Event Planning
'Seeing Music' Music and Art Festival shows the value of curated events with multiple artistic disciplines and focuses on a Boomer demographic.
For
Entrepreneurship
Boomer-specific coaching programs like Bizstarters.com help entrepreneurs over 50 to create successful transition from one life phase to another.
Workshop question
What will have changed about your target demographic in 5, 10, and 20 years? How can you ensure your brand is relevant to them at every phase?
Trend signals
Trend signals for Curiosity Aging
Trend score 3.0 out of 10, from popularity 54%, activity 28%, freshness 8%.
Popularity54%
Activity28%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Curiosity Aging trend
5 featured examples from Jan 6, 2016 to Jan 5, 2018CategoryWorld
Solo Female Travel Communities
'Women on the Road' Serves as a Resource for Women Traveling Alone
Opportunity for disruptive innovation in the travel and tourism industry by offering specialized services and experiences for solo female travelers.
CategoryLife-Stages
Retirement-Loving Travel Blogs
Author Dave Bernard Explores the Value of Aging on His Website
The travel industry has an opportunity to create offerings and services aimed at retirees seeking new experiences.
CategoryWorld
Singles Boomer Cruises
Boomer Break is Offering a Singles Cruise for Solo Travelers
Singles cruise package tours could create new avenues for growth for the travel and tourism industry.
CategoryLife-Stages
Boomer Business Programs
Bizstarters.com Provides Business Coaching to Entrepreneurs Over 50
The trend of Boomers pursuing second careers creates opportunities for business coaching services, such as Bizstarters.com, to guide and support them through the entrepreneurial j…
CategoryPop Culture
Cross-Medium Artist Festivals
The 'Seeing Music' Music and Art Festival Blends Different Mediums
The 'Seeing Music' Festival brings together music and art, providing opportunities for musicians, artists, and technicians to collaborate and create innovative cross-medium perfor…
