To Camoe is an ice cream brand based in Russia that enlisted the creative agency DN Group Digital Production to create the packaging for its products.
Headed by the art director Alexey Mogilnichenko, the creative agency was inspired by Soviet-style advertising posters and "classic patterns of the past" when choosing the design for these individually wrapped ice cream bars. The choice to create ice cream packaging based on Soviet classics was made to emphasize the "naturalness of the product." The ice cream bars are made from 15% cream "made by Russian state quality standards of natural milk" – a fact that the creative agency wanted to emphasize for the To Camoe brand.
The ice cream packaging features a white backdrop, with various hues of triangular patterns that give it a sophisticated and attractive appeal.
Soviet-Style Ice Cream Branding
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