Category
Lifestyle
Assisted Choices
Trend cluster
Category
Transformative
Burial
Institutions and services are ecologically transforming the burial process.
3.8
Trend score
Trend
What is the Transformative Burial trend?
Transformative Burial: Traditional burial methods are harmful to the environment, and so brands and institutions are seeking to re-frame this ritual so it's not only eco-friendly, but actually transforms urban areas into burial-powered oases. The urban planning approach is a response to the space limitations of traditional burial methods due to rising population and pollution rates. This transformative process speaks to the creativity with which institutions and brands must tackle issues related to climate change, in order to combat or influence larger forces impacting it.
Trend themes
Themes within the Transformative Burial trend
Three behaviours holding the trend together01
Eco-Friendly Burial Practices
More and more businesses are exploring ways to make funerals a more eco-conscious affair and respect life of all kinds, by transforming traditional burial methods into more environmentally friendly practices.
02
Urban Planning for Burials
In response to overcrowding issues in urban areas, institutions and brands are using urban planning techniques to come up with more social and eco-friendly burial options.
03
Sustainable Mortuary Options
As cremation pollution becomes a problem in large cities, the DeathLab initiative and other businesses are providing sustainable solutions to tackle overcrowding and burial space issues.
Industry implications
What the Transformative Burial trend means for industry
Where the trend changes the playbookFor
Funeral Services
Funeral service providers, like Aquagreen Dispositions and Eternal Reefs, are exploring ways to make post-life rituals eco-friendlier and preserve the environment.
For
Urban Planning
Urban planning specialists are working with more institutions and brands to come up with alternatives to overpopulated cemeteries and space limitations of traditional burial methods.
For
Environmental Preservation
Businesses, like the Urban Death Project and DeathLab initiative, aim to tackle climate change by providing eco-friendlier mortuary options and to combat larger forces impacting it.
Workshop question
How can your brand reframe traditional methods of practice in order to better the cause it is fighting for?
Trend signals
Trend signals for Transformative Burial
Trend score 3.8 out of 10, from popularity 67%, activity 37%, freshness 8%.
Popularity67%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Transformative Burial trend
5 featured examples from Sep 9, 2014 to Apr 5, 2017CategoryEco
Unconventional Compost Funerals
The Urban Death Project Hopes to Make Burials More Eco-Friendly
Funeral homes can incorporate composting services to meet the growing demand for eco-friendly funeral practices.
CategoryEco
Urban Eco Burial Initiatives
Colombia University's DeathLab Seeks to Resolve Overcrowding Issues
There is a disruptive innovation opportunity to provide sustainable and environmentally-friendly options within the funeral and cremation service industry.
CategoryEco
Green Burial Services
The Joshua Tree Memorial Park Offers Eco-Friendly Burial Options
Opportunity for funeral service providers to offer eco-friendly burial options to cater to the growing demand for sustainable funeral practices.
CategoryEco
Flameless Cremation Services
Aquagreen Dispositions Offers an Eco-Friendly Cremation Option
The funeral industry has the opportunity to embrace sustainable practices and offer eco-friendly options to meet the demands of environmentally conscious consumers.
CategoryEco
Marine Life-Protecting Burials
Eternal Reefs Provide Eco-Friendly Underwater Burials
Funeral service providers can innovate by offering eco-friendly burial solutions to their customers.
