Category
Tech
Delegated Interfaces
Trend cluster
Category
Athleticized
Gaming
Brands offer gamers personalized gear reminiscent of pro athletes' equipment.
3.6
Trend score
Trend
What is the Athleticized Gaming trend?
Athleticized Gaming: In professional sports leagues, players use custom gear suited to their own unique needs and designed to maximize their performance. With the rise of professional eSports, gaming hardware brands are appealing to aspirational consumers by allowing them to tap into that same degree of exclusivity, personalization, and professionalism.
Trend themes
Themes within the Athleticized Gaming trend
Three behaviours holding the trend together01
Professional Gaming Gear
Brands are designing specialized and personalized gaming gear, using professional sports gear as a model, to cater to the needs of avid gamers.
02
Ergonomic Gaming Accessories
Designers of gaming accessories are placing a greater emphasis on comfort, including the use of ergonomic designs and materials such as gel cushions for extended gaming sessions.
03
Customizable Peripherals
Gaming peripherals are evolving beyond typical customization options to include features such as foot control and multiple computer connectivity to give more control to gamers.
Industry implications
What the Athleticized Gaming trend means for industry
Where the trend changes the playbookFor
Gaming Hardware
Gaming hardware manufacturers could explore more professional designs for personal gaming gear, and experiment with high-performance customizations tailored to gamers’ needs.
For
Fashion
Fashion could take advantage of gaming’s popularity by creating specialized gamer-centric apparel for comfort, instead of only focusing on aesthetics.
For
Electronics
The evolution of gaming gear could encourage electronics manufacturers to create more specialized peripherals, using materials that maximize performance and endurance in heavy use situations.
Workshop question
How can your brand appeal to consumers' aspirational tendencies?
Trend signals
Trend signals for Athleticized Gaming
Trend score 3.6 out of 10, from popularity 48%, activity 53%, freshness 8%.
Popularity48%
Activity53%
Freshness8%
Audience
90%Men
10%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Athleticized Gaming trend
7 featured examples from May 5 to Aug 23, 2017CategoryTech
Ergonomic Video Game Gloves
The Icehawk Gaming Gloves Prevent Pain and Increase Dexterity
The gaming accessories industry has the potential to disrupt the market by introducing innovative products such as the Icehawk Gaming Gloves that address the pain and discomfort i…
CategoryTech
Tailored Gamer Backpacks
The Mobile Edge 'CORE' Gaming Backpack Packs All Gamer Essentials
The tailored gamer backpack trend presents opportunities for the gaming accessories industry to design and manufacture specialized backpacks that cater to the storage and transpor…
CategoryTech
Custom Control Gaming Mouses
The Elecom Dux MMO Mouse Packs 19 Programmable Buttons
The gaming peripheral industry can take advantage of the trend towards customizable gaming mice to create innovative products that enhance the gaming experience.
CategoryTech
Adjustable Gaming Mice
The Corsair Glaive RGB Mouse has an Adjustable Thumb Grip
The adjustable gaming mouse trend presents disruptive innovation opportunities for companies in the gaming accessories industry.
CategoryTech
Custom GPU Gaming Consoles
The Microsoft Xbox One X Offers Six Teraflops of Graphics Power
Creating customizable and upgradable gaming consoles with enhanced graphics and storage capabilities can increase demand and customer loyalty for gaming companies.
CategoryTech
Customizable Gamer Foot Controllers
The 'smaQQtalk PIVOT' Gaming Foot Controller is Adjustable
Opportunity for disruptive innovation in the gaming industry by introducing customizable foot controllers to enhance gameplay experiences.
CategoryTech
Upgradable Gaming Laptops
The HP Omen X Laptop Provides Impressive Speed for Avid Gamers
Disruptive innovation opportunity: Develop cutting-edge gaming hardware and software solutions to meet the evolving needs of gamers.
