Athleticized Gaming

Brands offer gamers personalized gear reminiscent of pro athletes' equipment

Implications - In professional sports leagues, players use custom gear suited to their own unique needs and designed to maximize their performance. With the rise of professional eSports, gaming hardware brands are appealing to aspirational consumers by allowing them to tap into that same degree of exclusivity, personalization, and professionalism.

Workshop Question - How can your brand appeal to consumers' aspirational tendencies?
SCORE 4.9
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52,311 Total Clicks
May 17 - Aug 17
Warm
TechGames
Featured Examples
Ergonomic Video Game Gloves - The Icehawk Gaming Gloves Prevent Pain and Increase Dexterity
SCORE 6.6
Warm 3,643 Clicks Pub: May 17, 17
Ergonomic Video Game Gloves
The Icehawk Gaming Gloves Prevent Pain and Increase Dexterity
Playing video games for extended periods can lead to pain both on the inside and outside of your hands, so the Icehawk Gaming Gloves are intended to offer a way to continue gaming to your heart’... [More]
Tailored Gamer Backpacks - The Mobile Edge 'CORE' Gaming Backpack Packs All Gamer Essentials
SCORE 6
Warm 2,636 Clicks Pub: Aug 16, 17
Tailored Gamer Backpacks
The Mobile Edge 'CORE' Gaming Backpack Packs All Gamer Essentials
Carrying your gaming gear around with you is usually a case of cramming it into your everyday backpack, so the Mobile Edge ‘CORE’ Gaming Backpack is here to offer a different option. The... [More]
Custom Control Gaming Mouses - The Elecom Dux MMO Mouse Packs 19 Programmable Buttons
SCORE 5.1
Warm 1,437 Clicks Pub: Aug 20, 17
Custom Control Gaming Mouses
The Elecom Dux MMO Mouse Packs 19 Programmable Buttons
Most gaming mouses will offer some sort of customization features, but the Elecom Dux MMO Mouse goes above and beyond with a design that is capable of total custom functionality. The Elecom Dux MMO... [More]
Adjustable Gaming Mice - The Corsair Glaive RGB Mouse has an Adjustable Thumb Grip
SCORE 4.1
Average 658 Clicks Pub: May 4, 17
Adjustable Gaming Mice
The Corsair Glaive RGB Mouse has an Adjustable Thumb Grip
No one thinks twice when professional hockey players have sticks made custom or baseball players have their own bats, so the reaction shouldn’t be much different when it comes to a piece of... [More]
Custom GPU Gaming Consoles - The Microsoft Xbox One X Offers Six Teraflops of Graphics Power
SCORE 4
Average 352 Clicks Pub: Jun 12, 17
Custom GPU Gaming Consoles
The Microsoft Xbox One X Offers Six Teraflops of Graphics Power
Coming as the smallest Xbox ever with equally impressive specs, the Microsoft Xbox One X is the brand’s latest gaming console that is positioned as a piece of hardware that will help change... [More]
Customizable Gamer Foot Controllers - The 'smaQQtalk PIVOT' Gaming Foot Controller is Adjustable
SCORE 2.7
Mild 534 Clicks Pub: May 18, 17
Customizable Gamer Foot Controllers
The 'smaQQtalk PIVOT' Gaming Foot Controller is Adjustable
Aiming to extend capabilities for avid gamers, the ‘smaQQtalk PIVOT’ gaming foot controller is designed to utilize your feet in order to further immerse yourself in gameplay and make... [More]
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