Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Isolated
Activity
Brands offer secluded playful experiences in areas with plenty of foot traffic.
5.5
Trend score
Trend
What is the Isolated Activity trend?
Isolated Activity: Brands are offering escapist experiences in urban environments in the form of architectural pods with varying purposes. These structures serve to offer distractions from daily lives in a way that is simultaneously private and interactive. This comes with the continued population increase in urban centers, where consumers are increasingly seeking easy-to-access forms of escapism to take them out of their daily lives and the overwhelming nature of high population densities.
Trend themes
Themes within the Isolated Activity trend
Three behaviours holding the trend together01
Escapist Architecture
Provide private, interactive spaces within high traffic urban environments.
02
Pop-up Structures
Produce escapism structures that are portable and can be set up everywhere from schools to office spaces.
03
Private Public Spaces
Develop semi-public accommodations that offer individualized experiences.
Industry implications
What the Isolated Activity trend means for industry
Where the trend changes the playbookFor
Architecture and Design
Design innovative and portable structures that offer private escapes in public spaces.
For
Retail and Shopping
Provide rest spaces for husbands, while their wives shop, by incorporating gaming booths in shopping malls.
For
Office Furniture and Design
Develop private privacy pods that can be used in open offices to increase privacy and prevent distractions.
Workshop question
How can your brand accommodate consumers seeking forms of consumption that mirror their escapist proclivities?
Trend signals
Trend signals for Isolated Activity
Trend score 5.5 out of 10, from popularity 84%, activity 74%, freshness 8%.
Popularity84%
Activity74%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Isolated Activity trend
4 featured examples from Jun 24 to Aug 15, 2017CategoryArt & Design
Office Space Seclusion Pods
The 'Loop' Privacy Pod Offers a Quiet Space to Take Calls or Zone Out
Chance for companies to develop and market privacy pods and other ergonomic furniture solutions for open concept office spaces.
CategoryLifestyle
Public Workout Stations
'Gyms in a Box' Encourage Beijing to Exercise
Gym chains can expand their business models and partnerships by introducing 'gyms in a box' at new locations or creating partnerships with outdoor equipment companies.
CategoryLifestyle
Private Meditation Pods
A BuddhaBooth Station Creates a Tranquil Space for Meditation
The health and wellness industry can capitalize on the demand for private meditation pods by offering innovative designs and incorporating meditation spaces into their establishme…
CategoryBusiness
Shopping Mall Gaming Booths
This Gaming Booth is for Husbands to Use While Their Wives Shop
Retailers can incorporate gaming booths in their stores to attract customers and increase sales.
