Brands are promoting back to school with nonchalance
Implications - Recognizing the strain of back-to-school-blues, brands are combating feelings of stress through more lighthearted marketing. In the age of social media and constant connection, consumers are more receptive to strategies that ease anxiety caused by intense social situations. Humanization and simplicity will result in consumers enjoying a welcome reprieve from daily stress.
Workshop Question - How can your brand play a role in decreasing social anxiety among consumers? Consider events such as school, dining, shopping or transit.
Trend Themes
1. Humor-oriented Marketing - Brands are using humor-oriented marketing strategies to combat feelings of stress caused by intense social situations and back-to-school blues.
2. ASMR Marketing - ASMR marketing is gaining popularity as brands recognize the relaxing response it triggers in viewers, providing an opportunity to promote back-to-school essentials and relieve students' anxiety.
3. Text-based Support Services - Text-based support services like 'Shine' are helping students process their feelings and address the pressures of academic life, targeting a specific need for convenience and emotional support in young people.
Industry Implications
1. Marketing/advertising - Companies can benefit from incorporating humor-oriented marketing to ease anxiety and connect with students in an authentic way.
2. Education - Education professionals can explore ways to address student anxiety and provide emotional support through innovative support services such as Shine and other texting-based resources.
3. Retail - Retailers can explore ASMR marketing strategies to promote back-to-school essentials and leverage the relaxing response it triggers to promote back-to-school essentials.
5 Featured, 45 Examples:
93,137 Total Clicks
Date Range:
Aug 16 — Aug 17
Trending:
Mild
Consumer Insight Topics:
