Antistress Academia

Brands are promoting back to school with nonchalance

Implications - Recognizing the strain of back-to-school-blues, brands are combating feelings of stress through more lighthearted marketing. In the age of social media and constant connection, consumers are more receptive to strategies that ease anxiety caused by intense social situations. Humanization and simplicity will result in consumers enjoying a welcome reprieve from daily stress.
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
47,518 Total Clicks
Aug 16 - Aug 17
This Year and Mild
Featured Examples
Humorous Lunchtime Notes - LOL Notes Can Be Placed in Children's Packed Lunches
SCORE 6.3
This Year and Warm 334 Clicks Pub: Aug 22, 17
Humorous Lunchtime Notes
LOL Notes Can Be Placed in Children's Packed Lunches
Lunchtime LOL Notes is a unique set of cards that parents can use as a small pick-me-up for their children. The product comes with 180 individual cards (180 is the required number of school days... [More]
Anxiety-Focused Texting Services - This Back to School Texting Service Addresses Classroom Pressures
SCORE 6.3
This Year and Warm 378 Clicks Pub: Aug 23, 17
Anxiety-Focused Texting Services
This Back to School Texting Service Addresses Classroom Pressures
‘Shine’ is a back-to-school texting service that’s aimed at helping kids and teenagers feel their best selves. The pressure of elementary and high school is often forgotten in... [More]
GIF-Style Footwear Commercials - Converse Launched 32 Branded GIFs to Be Used Across Social Media
SCORE 5.8
This Year and Warm 129 Clicks Pub: Aug 3, 17
GIF-Style Footwear Commercials
Converse Launched 32 Branded GIFs to Be Used Across Social Media
For the back-to-school season, Converse created a fun campaign with Stranger Things star Millie Bobby Brown that introduces 32 branded GIFs for fans to use across social media. Knowing that... [More]
Relaxing Back-to-School Commercials - This 25-Minute 'Oddly IKEA' Ad is a Sponsored ASMR Video
SCORE 5.2
This Year and Warm 152 Clicks Pub: Aug 11, 17
Relaxing Back-to-School Commercials
This 25-Minute 'Oddly IKEA' Ad is a Sponsored ASMR Video
Although the majority of back-to-school ads are designed to get students hyped up and excited about returning to class in the fall, the ‘Oddly IKEA: IKEA ASMR’ video takes a completely... [More]
Pet-Centric College Ads - Staples' Dorm Decor Commercial Touches on Students' Separation from Pets
SCORE 2.9
Mild 79 Clicks Pub: Aug 24, 16
Pet-Centric College Ads
Staples' Dorm Decor Commercial Touches on Students' Separation from Pets
This clever college ad by office supply retailer Staples addresses a common problem many students face when going away to school—leaving their loving pets behind. The commercial centers around... [More]
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