Art lovers are now welcome to text the San Francisco Museum of Modern Art with a new service called 'Send Me SFMOMA.'
SFMOMA only has the capacity to display a small fraction of its collection of 34,000 pieces, prompting curators and collectors alike to re-think the way people consume art. The service invites people to text 'Send me' to a designated number followed by an emoji or keyword. Within seconds users will receive a photograph of a related artwork and its accompanying caption. This art discovery tool is a clever way to make art more accessible, while providing a fun and immersive experience for those who aren't interested in visiting museums.
'Send Me SFMOMA' serves as an example of creative connectivity through providing an educational service that's beneficial for both parties.