When it comes to back-to-school supplies, Staples is going beyond the basics with its new 'Office by Martha Stewart' collection. Instead of colorful pens and binders, this sophisticated collection appeals to older, female shoppers who are looking for tools that will keep them organized throughout the upcoming year.
Staple's Office by Martha Stewart line is made up of three different collections that cater to different personalities and design preferences. Within each collection are products such as desktop organizers, corkboards and notebooks. Each collection boasts a clean, minimalist color scheme that is likely to appeal to college-aged women or moms looking to revamp their home office.
By catering to the needs of older students and their parents, Staples cleverly positions itself as a one-stop-shop for back-to-school supplies.
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