'Gyms in a Box' Encourage Beijing to Exercise
Ellen Smith — August 15, 2017 — Lifestyle
References: tech.sina.cn & mashable
Committing to an expensive gym membership is hard, and for some, running in public can be an intimidating ordeal, which is why these public workout stations are appearing throughout China's capital.
Just large enough to fit a treadmill, these enclosed yellow pods come complete with air conditioning, and a TV screen. The micro-gyms require a $15 deposit and can be accessed through an app and a provided QR code which unlocks the doors. Once inside, users are free to workout from the convenience of public squares, parks and sidewalks, making exercising even more convenient and accessible to a wider demographic.
The startup responsible for 'Gyms in a Box' has pledged to erect 1,000 of these public workout stations throughout Beijing.
Just large enough to fit a treadmill, these enclosed yellow pods come complete with air conditioning, and a TV screen. The micro-gyms require a $15 deposit and can be accessed through an app and a provided QR code which unlocks the doors. Once inside, users are free to workout from the convenience of public squares, parks and sidewalks, making exercising even more convenient and accessible to a wider demographic.
The startup responsible for 'Gyms in a Box' has pledged to erect 1,000 of these public workout stations throughout Beijing.
Trend Themes
1. Public Exercise Pods - Workout stations in public spaces offer affordable and accessible exercise opportunities for health-conscious urbanites.
2. Smart Micro-gyms - Locker-sized workout stations equipped with technology can bring affordable, 24/7 fitness options to underserved markets.
3. Mobile Fitness Apps - Mobile apps that offer access to public micro-gyms and community-driven fitness classes can make it easier to exercise on the go.
Industry Implications
1. Fitness Centers - Gym chains can expand their business models and partnerships by introducing 'gyms in a box' at new locations or creating partnerships with outdoor equipment companies.
2. Municipal Governments - City governments can leverage public-private partnerships to fund smart city infrastructure and introduce affordable, technologically-driven fitness options for urban constituents.
3. Fitness App Developers - Fitness tech companies can leverage mobile apps and gamification in order to create a community-driven fitness experience that incorporates public workout stations.
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