Category
Fashion
Occasion Coding
Trend cluster
Category
Nostalgia
Supplies
Back-to-school supplies incorporate 90s motifs to ease the minds of students.
6.2
Trend score
What's Happening
What is the Nostalgia Supplies trend?
Nostalgia Supplies: With 90s nostalgia in full swing throughout the fashion and beauty industries, brands are incorporating iconic motifs into their back-to-school products to resonate with younger consumers. Modern youth is experiencing high rates of stress and anxiety which can be amplified when faced with returning to studies. However, statistics are showing that young students are finding joy in back-to-school shopping where they get to have a say in what's being purchased for them, encouraging brands to incorporate feel-good nostalgia into their offerings.
Evidence
Examples of the Nostalgia Supplies trend
CategoryLife-Stages
Streetwear Brand School Supplies
Nigo's Human Created a Line of School Accessories for Kids
Disruptive innovation opportunity: Integrate fashion-forward designs into school supplies to create a new segment in the fashion industry.
CategoryFashion
Nostalgic Food-Themed Products
Kellogg's and Typo's Merch Collection is Incredibly Quirky
Opportunity for disruptive innovation for cereal brands to collaborate with accessory labels and create unique merchandise that appeals to nostalgic consumers.
CategoryFashion
Back-to-School Cosmetic Collections
The Moschino x Sephora Collab Takes Cues from School Supplies
Embracing toy-inspired cosmetics and playful packaging concepts can disrupt the traditional cosmetics industry by targeting a younger consumer base and creating a unique brand ima…
CategoryFashion
Nostalgic Anime Lipsticks
Creer Beaute's Mega Nourishing Sailor Moon Lipstick Line is so 90s
Beauty companies can create licensed, nostalgia-inspired lipsticks and other products to attract consumers looking for a fun and functional way to relive the past.
CategoryLife-Stages
Kid-Targeted Personalized Clothing Boxes
KidBox Boasts Stylish and Affordable Back-to-School Kits
Subscription box companies can capitalize on the trend by offering personalized clothing boxes for children and implementing a skip a season model.
CategoryPop Culture
Era-Specific Coloring Books
The Card Architect's 90s Coloring Book Pays Tribute to Famous TV
Print publishers could tap into the growing trend of adult coloring books by creating era-specific or interest-specific coloring books.
CategoryFashion
Sci-Fi Droid Knapsacks
The BB-8 Back Buddy Backpack is Ready for an Adventure or Heading to Class
Leveraging the appeal of sci-fi themed knapsacks in retail stores can attract consumers seeking unique and trendy accessories.
CategoryFashion
Nostalgic Mobile Clothing Pop-Ups
Limited Too Has Come Back to Offer a Mobile Pop-Up Shop
The clothing and apparel industry can explore the idea of mobile pop-up shops to engage customers and drive sales.
CategoryTech
Brick Phone Chargers
WattzUp's Hotline Bling Charger Will Give Drake Fans an Extra Boost
Companies in the consumer electronics industry should consider creating unique, multi-functional accessories to appeal to modern consumers' tech needs and personal style.
CategoryFashion
Back-to-School Blush Palettes
Tarte's Blush 101 Palette Boasts Playful Notebook-Inspired Branding
Cosmetic brands have the opportunity to tap into the back-to-school market by creating products with playful themes and innovative packaging.
Workshop question
What life change is your consumer facing and how can you ease their anxieties during this transition?
Trend themes
Themes within the Nostalgia Supplies trend
Three behaviours holding the trend together01
Nostalgia Marketing
Brands are incorporating iconic motifs into their back-to-school products to resonate with younger consumers who are experiencing high rates of stress and anxiety.
02
Anime-Inspired Beauty Products
Japanese beauty brand Creer Beaute's Moisture Rouge line of lipsticks inspired by anime series like Sailor Moon is just one example of increasingly popular anime-themed beauty products.
03
Personalized Clothing Boxes for Children
Subscription-based service KidBox sends personalized back-to-school kits for children based on a style quiz, collaborating with Delivering Good to donate clothing to children in need for every box kept in its entirety.
Industry implications
What the Nostalgia Supplies trend means for industry
Where the trend changes the playbookFor
Beauty
The beauty industry has seen a rise in nostalgia-themed and anime-inspired products that appeal to younger consumers.
For
Subscription Services
Subscription-based companies like KidBox are providing personalized back-to-school options for children and utilizing charity partnerships to make a positive impact.
For
Fashion
Nostalgia marketing is not limited to school supplies - fashion brands are tapping into the trend by re-releasing popular items from past decades or incorporating retro elements into new collections.
Trend signals
Trend signals for Nostalgia Supplies
Trend score 6.2 out of 10, from popularity 88%, activity 88%, freshness 8%.
Popularity88%
Activity88%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
