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Oil-Absorbing Setting Powders

Tarte's New Shape Tape Setting Powder Pair with Its Iconic Concealer

— June 30, 2018 — Fashion
Beauty gurus know that Tart Cosmetics' Shape Tape is one of the best concealers out there, and now there are even more ways to enjoy the product with the debut of Shape Tape Setting Powder. With its unique formula, the new setting powder ensures that your makeup with stay perfectly in place from day to night.

Tarte's Shape Tape Setting Powder is a translucent powder designed to ensure your makeup goes on perfectly matte and smooth. But in addition to providing a smooth surface for your favourite foundation and concealer, the product also helps to absorb excess oil and diffuse light to make skin look radiant. Best of all, the compact features a built in net shifter, which helps to dispense the perfect amount of product each time.


Image Credit: Tarte Cosmetics.
Trend Themes
1. Translucent Setting Powders - Opportunity for disruptive innovation: Develop a translucent setting powder with advanced oil-absorbing properties and light-diffusing technology to create a flawless and radiant complexion.
2. Compact Makeup Products - Opportunity for disruptive innovation: Create compact makeup products with built-in dispensing mechanisms to ensure the right amount of product is released each time, making application easier and more convenient.
3. Long-lasting Makeup Formulas - Opportunity for disruptive innovation: Introduce long-lasting makeup formulas that keep makeup in place from day to night, addressing the need for makeup products with extended wear capabilities.
Industry Implications
1. Beauty and Cosmetics - Opportunity for disruptive innovation: Beauty brands can leverage advanced technology and formulation to develop innovative setting powders and makeup products that cater to the needs of modern consumers.
2. Skincare - Opportunity for disruptive innovation: Skincare brands can explore the creation of setting powders with oil-absorbing properties that provide additional benefits such as radiant complexion and protection against environmental pollutants.
3. Makeup Accessories - Opportunity for disruptive innovation: Makeup accessory companies can design and produce compact packaging solutions with built-in dispensing mechanisms, enhancing convenience and user experience during makeup application.
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