Makeup and beauty company NARS has two best-selling setting powders. Most recently, the brand debuted four diverse shades to suit everyone's needs and expectations. These include Sable, Mesa, Shore, and Crystal. One can get the Light Reflecting Setting Powder as Pressed or as Loose. The product guarantees to effectively keep one's makeup in place all day "with a luminous, photo-ready finish."
The best-selling setting powders are dermatologist-tested, non-comedogenic, and suitable for all skin types. The Light Reflecting Setting Powders are powered by "NARS' Light Reflecting Complex" which works to make the best out of light reflection on the skin, while optically fading fine lines, wrinkles, and pores. Photochromic Technology, on the other hand, is added to diffuse and adjust to new sources of light. Additionally, the powders give a dose of Glycerin and antioxidant-rich Vitamin E.
Image Credit: NARS
Why This Trend Is Growing
- Light-reflecting Complex
- The use of light-reflecting complex in makeup products can be a disruptive innovation in the cosmetics industry, providing a luminous, photo-ready finish to consumers.
- Photochromic Technology
- The integration of photochromic technology in cosmetics can be a game-changer in the market, as it can diffuse and adjust to new sources of light, making makeup look natural and flawless in any environment.
- Diverse Shades
- Offering diverse shades for makeup products can be a disruptive innovation in the beauty industry, as it promotes inclusivity and correlates with the current social movements of diversity and representation.
Industries Being Reshaped
- Cosmetics
- Cosmetics companies can benefit from using innovative technologies such as light-reflecting complex and photochromic technology to create products that offer a luminous, photo-ready finish to consumers.
- Beauty
- Beauty companies can capitalize on the trend of offering diverse shades for makeup products by expanding their shade ranges to cater to a wider range of consumers and promote inclusivity.
- Fashion
- Fashion companies can look into partnering with cosmetics and beauty brands to offer makeup products that complement their clothing lines and provide a complete look for consumers.
