Though Disney is ostensibly a children's company, most adults grew up with the brand's characters and stores, and Color by Disney lets adults connect with that nostalgia. The adult coloring book app lets users subscribe to an ever-growing selection of coloring sheets that feature many Disney classics.
The Color by Disney subscription plans are flexible, giving users the ability to test it out and see whether the app suits them. It is available in single week, single month, or full year packages through the App Store or Google Play.
Franchises featured in the Color by Disney app run the gamut from old films like 'Snow White' and '101 Dalmatians' to 90s classics like 'The Lion King' and 'The Little Mermaid.' The app also includes modern 3D-animated films under the Disney and Pixar mantle, such as 'The Incredibles,' 'Frozen,' and 'Moana.'
Key Themes Behind This Trend
- Adult Coloring Book Revival
- Companies can tap into adults' sense of nostalgia and offer adult-friendly coloring materials to satisfy their need for relaxation and entertainment.
- Nostalgia Marketing
- Brands can harness the power of nostalgia marketing to cater to adult consumers and create multi-generational appeal with their products and services.
- Flexible Subscription Models
- Businesses can provide consumers with more flexible subscription options (e.g. weekly, monthly, yearly) to cater to their budget, preference, and level of commitment.
Where This Applies
- Entertainment
- The entertainment industry can leverage nostalgia marketing to create more adult-oriented content (e.g. games, series, movies) and offer subscription options to cater to their target audiences.
- Retail
- The retail industry can capitalize on the adult coloring book trend by selling physical and digital coloring materials, partnering with artists, and incorporating product personalization features.
- Education
- The education industry can incorporate coloring activities in their curricula to facilitate learners' creativity, problem-solving skills, and stress management techniques.
