Now that students are preparing for the quickly approaching back-to-school season, brands are incorporating some of the themes that are associated with it, such as Tarte, with the brand launching a notebook-inspired 'blush 101' palette.
The palette opens up just as a notebook would, revealing a series of different blush, bronzer and highlight shades that are shown against a lined paper background. All of the shades are named within the palette, with each name written in casual cursive lettering that looks like it was sprawled in a notebook during class. The exterior of the palette also reflects the notebook theme, as a retro composition book cover hosts Tarte's branding.
The blush 101 palette is currently available from Tarte's web store.
What Makes This Trend Stand Out
- Notebook-inspired Branding
- Brands are incorporating notebook-inspired branding into their products, appealing to students and offering a nostalgic touch.
- Back-to-school Themes
- Brands are leveraging the back-to-school season to create products that resonate with students and capture their attention.
- Interactive Packaging
- Interactive packaging designs, such as the Tarte blush palette that opens up like a notebook, are becoming popular as they provide consumers with a unique and engaging experience.
Sectors Adopting This
- Cosmetics
- Cosmetic brands have the opportunity to tap into the back-to-school market by creating products with playful themes and innovative packaging.
- Fashion and Accessories
- The fashion industry can cater to the back-to-school season by incorporating notebook-inspired designs into clothing, accessories, and backpacks.
- Stationery and School Supplies
- Companies in the stationery and school supplies industry can create notebook-inspired products, such as notebooks, pens, and backpacks, to attract students during the back-to-school season.
