For the holidays, Usborne Publishing is offering the 'Advent Calendar to Colour,' which is set up like a Christmas coloring book.
The unique fold-out calendar is designed to provide a daily design that can be colored in, including illustrated streetscapes and friendly mice inhabiting the decorated holiday homes. When not folded flat like a book, the entire calendar can be configured to stand and create a festive Christmas display.
Over the last few Christmas seasons, advent calendars have been made with a focus on adults and their niche interests. This one puts a fun spin on chocolate-filled advent calendars that are traditionally offered to children, while also offering a festive activity to occupy them each day in December until the arrival of Christmas Day.
What's Driving This Trend
- Color-in Advent Calendars
- The trend towards color-in advent calendars has opened up an opportunity for holiday-themed coloring books for adults.
- Interactive Advent Calendars
- The move towards interactive advent calendars has resulted in an opportunity to develop digital advent countdowns.
- Personalized Advent Calendars
- The trend towards personalized products presents an opportunity for companies to offer customized advent calendars that cater to specific interests.
Who This Affects Most
- Book Publishing
- Book publishers can explore the opportunity to create other interactive and creative books that incorporate coloring, puzzles and other activities to engage readers in a fun and engaging way.
- Confectionery
- Confectionery companies can explore the opportunity to create chocolate-filled advent calendars tailored to adults with unique and unconventional flavors.
- E-commerce
- E-commerce businesses can leverage the trend towards personalized products and offer customized advent calendars for different niches and demographics.
