Barbie and NCLA are dropping a barbie-inspired makeup collection, which serves as yet another cosmetic collaboration to celebrate the iconic doll's empire.
Equal parts wearable and nostalgic, this line is sure to offer everything one needs to complete both subtle and bold makeup looks. The line, which features a 90s-inspired aesthetic, is comprised of an oil treatment, lip balms, lipstick and more. All of the items arrive in vibrant pink-clad packaging that's stamped with the classic Barbie typeface.
What's more is that NCLA is a vegan and cruelty-free retailer, offering the perfect products for the conscious consumer. All of the items are priced between $12 and $18 USD and are available through NCLA's online store now.
Key Themes Behind This Trend
- Barbie-inspired Makeup Collections
- The nostalgia trend is growing as companies look to capitalize on consumers' desires for 90s-inspired goods with bright packaging and familiar print styles.
- Vegan Cosmetics
- With increasing concern about animal welfare and the environment, vegan and cruelty-free cosmetics are becoming a popular trend in the beauty industry.
- Subtle and Bold Makeup Looks
- As consumers continue to experiment with their expression, makeup companies with greater flexibility to mix and match hues and textures can find success with targeted product lines.
Where This Applies
- Beauty
- The beauty industry is always in search of new and imaginative ways to draw in consumers by tapping into their sense of nostalgia and self-expression.
- Retail
- As ecommerce continues to grow, companies that have the flexibility and speed to release new products quickly can take the lead in capturing consumer interest and topping the market.
- Technology
- Augmented and virtual reality technologies can be leveraged by cosmetics brands to provide exciting experiences for customers when trying on new products.
