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Heroic Back-to-School Ads

This Walmart Ad Promotes Confidence in Children Who are Going to Class

— September 13, 2017 — Marketing
For many young children, the first day of school can be incredibly nerve-racking, which is why this Walmart ad that promotes confidence by likening children to superheroes was created.

The short ad starts with the silhouette of Batman, who loads up his belt with school supplies instead of weapons before he runs out the door. Next, a girl changes into Wonder Woman as she throws on her backpack and leaves. Also highlighted in the Walmart ad are the Power Rangers, the Transformers, and Superman.

In order to show that all children are capable of being superheroes in their own lives, some of the ad's final shots show them in graphic tees that simply feature the symbols of the powerful icons.
Trend Themes
1. Superhero-themed Back-to-school Ads - Businesses can create superhero-themed back-to-school ads to promote confidence in children and make the experience less nerve-racking.
2. Graphic Tee Apparel - Designing graphic tee apparel featuring powerful superhero icons can be a popular trend for businesses looking to capitalize on the popularity of superhero-themed advertising.
3. School Supply Retail - School supply retailers can create back-to-school sales or bundles that cater to the superhero theme presented in this ad, such as 'Hero Kits' or 'Power Packs'.
Industry Implications
1. Advertising - Businesses in the advertising industry can use the superhero theme to create back-to-school ad campaigns that promote brand awareness and increase sales.
2. Apparel - The apparel industry can take advantage of the superhero trend by creating graphic tee designs featuring popular superhero icons to appeal to both children and adults.
3. Retail - Retailers, especially those that specialize in school supplies, can create back-to-school promotions surrounding the superhero theme to attract consumers and increase sales.
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