Kim Kardashian's newest collection of cheeky school supplies has arrived just in time to cure those back to school blues. The socialite's merchandising company 'Kimoji' has maintained its popularity through offering a humorous and culturally relevant approach to its product's branding.
The newest collection, which has been both commended and criticized, features a variety of classroom necessities, with a cheeky twist. The 'Selfie Pen' features a censored photo of the star's highly controversial nude Instagram photo, which made headlines earlier last year. Those looking to eat their lunch in style can do so with the retro metal lunchbox, which comes complete with an iconic photo of Kim lounging on the hood of a Range Rover in a pink Juicy tracksuit. Other items include 'Post tit' notes, which enable users to doodle on a printed photo of the star's chest and a 'Butt Mouse Pad,' which features a design of Kardashian's rear end.
Why This Trend Is Growing
- Cheeky School Supplies
- The trend of creating cheeky school supplies offers an opportunity for innovative product branding and capturing the attention of students.
- Humorous Merchandising
- Humor in product branding can attract both positive feedback and criticism, but it offers a disruptive innovation opportunity for creating unique and culturally relevant merchandise.
- Controversial Product Features
- Incorporating controversial elements in product design, such as censored or iconic photos, can generate buzz and curiosity, providing opportunities for disruptive branding strategies.
Industries Being Reshaped
- Retail
- The retail industry can explore the trend of cheeky school supplies to create engaging and fun product offerings for back-to-school season, targeting a wider range of consumers.
- Fashion
- Fashion industry players can leverage humorous merchandising to create unique and culturally relevant merchandise that stands out in a crowded market, leading to increased brand recognition and affinity.
- Stationery and Office Supplies
- The stationery and office supplies industry can tap into the trend of controversial product features to introduce innovative and attention-grabbing products that resonate with consumers seeking unconventional and bold designs.
