Everyone's favorite childhood breakfast treat has just gotten an upgrade, with the announcement of Wild Berry Froot Loops - the cereal brand's first new flavor offering in 10 years.
The new breakfast treat features the same sugar-infused taste that's loved by both children and adults, but has been updated with berry flavors. The new cereal features sweet and tangy notes to present the consumer with a unique flavor profile that offers a slight deviation from what consumers expect from the Froot Loops, while still remaining true to the original taste.
What's more is that Wild Berry Froot Loops features a purple star, offering something a little different than the simple circle shape.
Image credit: Kellogg's