Wild Berry Froot Loops are the Brand First New Flavor in 10 Years
Ellen Smith — May 15, 2018 — Lifestyle
Everyone's favorite childhood breakfast treat has just gotten an upgrade, with the announcement of Wild Berry Froot Loops - the cereal brand's first new flavor offering in 10 years.
The new breakfast treat features the same sugar-infused taste that's loved by both children and adults, but has been updated with berry flavors. The new cereal features sweet and tangy notes to present the consumer with a unique flavor profile that offers a slight deviation from what consumers expect from the Froot Loops, while still remaining true to the original taste.
What's more is that Wild Berry Froot Loops features a purple star, offering something a little different than the simple circle shape.
Image Credit: Kellogg's
The new breakfast treat features the same sugar-infused taste that's loved by both children and adults, but has been updated with berry flavors. The new cereal features sweet and tangy notes to present the consumer with a unique flavor profile that offers a slight deviation from what consumers expect from the Froot Loops, while still remaining true to the original taste.
What's more is that Wild Berry Froot Loops features a purple star, offering something a little different than the simple circle shape.
Image Credit: Kellogg's
Trend Themes
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Fruit-flavored Cereals — Disruptive innovation opportunity: Develop new fruit-flavored cereal options to cater to the evolving taste preferences of consumers.
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Novel Cereal Shapes — Disruptive innovation opportunity: Explore innovative shapes and designs for cereals to enhance consumer appeal and create a unique eating experience.
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Flavor Profile Expansion — Disruptive innovation opportunity: Expand the flavor profiles of existing cereal brands to attract new consumer segments and offer more variety in the market.
Industry Implications
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Breakfast Cereal — Disruptive innovation opportunity: Introduce new flavors and shapes to revitalize the breakfast cereal industry and capture consumers' attention.
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Food Packaging — Disruptive innovation opportunity: Design packaging solutions that enhance the visual appeal of cereals and create a sense of excitement among consumers.
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Snack Food — Disruptive innovation opportunity: Position fruit-flavored cereals as a convenient and nutritious snack food option for on-the-go consumers.
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