Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Simple Mills' Healthy Dessert Frosting is Enriched with Coconut Oil

A whipped dessert frosting can be the most satisfying finishing touch to put on top of a baked confection, but slathering a sugar-laden spread over cakes, brownies and cupcakes that are already sugary themselves is hardly healthy.

At this year's Winter Fancy Food Show, Simple Mills unveiled a healthier way for those with a sweet tooth to indulge using its all-new organic Vanilla and Chocolate frostings. These frostings are made with just eight simple ingredients, including sustainably sourced palm shortening, coconut oil and natural sweeteners like monk fruit extract, which comes from a subtropical melon. With this simple ingredient swap, Simple Mills' choice of sweetener provides "half the sugar and carbohydrates than leading frosting brands."

While frosting is an item that can easily be found on the shelves of supermarket stores, consumers are now looking for better-for-you options that boast clean ingredient lists with a focus on natural sourcing and sweeteners.