The gamification of graphic design skills reflects the need for savvy imaging
Implications - It's no secret that elegant graphic design is essential for brands' survival in saturated industries. However, the demand for designers outweighs the supply of those naturally drawn to the field. Companies have gamified the process of training designers, which in turn reflects the massive potential of gamifying skills acquisition. Brands that position information about their products as niche skills or knowledge and provide gamified solutions stand to better engage consumers.
Workshop Question - What crucial aspect of your business could you gamify to democratize skills? What would that game look like?