Nikon's 'Vision Food Truck' Offers an Enticing Reward for Eye Tests

 - May 19, 2017
References: & brandingmag
Routine vision testing is an important part of maintaining good eye health, but it is not one of the most exciting parts of adulthood. To encourage more adults to get their eyes tested, Nikon set up the 'Vision Food Truck.'

As well as producing a range of camera lenses, Nikon also makes Nikon Lenswear, or the glass that goes into pieces of eyewear.

With the Vision Food Truck, Nikon Lenswear set up a menu that resembled an eye test chart, making it possible for hungry consumers to order only what they were capable of seeing. Premium ingredients, like steak patties, were printed in the smallest size at the bottom of the list. Fortunately, those who were unable to order anything other than a bun or a piece of lettuce had the chance to have their eyes professionally examined on the spot to receive a fully dressed burger as a reward.