Category
Lifestyle
Assisted Choices
Trend cluster
Category
Serene
Workspace
Calming office accessories speak to consumers' drive to disconnect.
5.4
Trend score
Trend
What is the Serene Workspace trend?
Serene Workspace: Modern consumers spend inordinate amounts of time connected to screens. Most people spend the majority of their time during the week at the office, so calming, natural desk accessories have sprung up to combat that constant connection. Soothing products with environmental inspirations help consumers to feel in touch with the natural world, even when the digital one looms near.
Trend themes
Themes within the Serene Workspace trend
Three behaviours holding the trend together01
Natural Desk Accessories
Desk accessories inspired by nature are gaining popularity as a way to combat constant screen connection in the modern office environment.
02
Smart Fragrance Diffusers
Automated fragrance diffusers that can connect to smart home devices are becoming increasingly popular to enhance personal and work spaces.
03
Moveable Desk Planters
Desk-friendly planters that can be easily moved and hung on different surfaces are making it easy for individuals to add greenery to their workspace.
Industry implications
What the Serene Workspace trend means for industry
Where the trend changes the playbookFor
Office Accessories
Manufacturers of office accessories can tap into the trend of natural desk accessories to offer a range of stylish, environment-inspired products.
For
Home Fragrance
Home fragrance companies can capitalize on the demand for smart fragrance diffusers that can be controlled through smart home devices for an enhanced sensory experience.
For
Indoor Gardening
Manufacturers of indoor gardening products can offer movable desk-friendly planters that can be customized according to individual preferences to cater to the needs of a growing consumer base.
Workshop question
How could you alter your brand or product to reference the natural environment explicitly?
Trend signals
Trend signals for Serene Workspace
Trend score 5.4 out of 10, from popularity 75%, activity 78%, freshness 8%.
Popularity75%
Activity78%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Serene Workspace trend
6 featured examples from Jul 10 to Aug 29, 2017CategoryArt & Design
Desk-Friendly Jellyfish Aquariums
The 'Orbit20' was Made for Juvenile Jellyfish
Compact and aesthetically-pleasing jellyfish aquariums are a unique fit for the home decor industry, offering consumers a low-maintenance option that adds an aquatic touch to home…
CategoryLife-Stages
Designer Adult Puzzle Toys
The Craighill Solid Brass Jack Puzzle is Both Artistic and Useful
Toy manufacturers can explore the production of premium fidget toys to cater to the adult market and capitalize on the rising popularity of adult play.
CategoryTech
Calming Bamboo Keyboards
This Soothing Earth-Toned Keyboard Serves as a Zen-Infused Alternative
The technology industry can explore the development of earth-toned keyboards to disrupt the market and cater to customers seeking visually pleasing and calming computer accessorie…
CategoryArt & Design
Movable Desk-Friendly Planters
The OASIS Series Encourages Employees to Add Greenery to a Space
Incorporate movable planters into interior design options to attract customers looking for a botanical solution.
CategoryTech
Automated Aromatherapy Diffusers
The 'Pium' Home Fragrance Diffuser Connects to Smart Technology
The incorporation of smart home technology with aromatherapy diffusers presents a disruptive opportunity for the home automation industry.
CategoryArt & Design
Pocket-Sized Greenhouses
The Livesglass is a Decorative Air Purifier
Disruption opportunity: Combine air purifying technology with aesthetically pleasing designs to create unique home decor products that improve indoor air quality.
