Calming office accessories speak to consumers' drive to disconnect
Implications - Modern consumers spend inordinate amounts of time connected to screens. Most people spend the majority of their time during the week at the office, so calming, natural desk accessories have sprung up to combat that constant connection. Soothing products with environmental inspirations help consumers to feel in touch with the natural world, even when the digital one looms near.
Workshop Question - How could you alter your brand or product to reference the natural environment explicitly?