Calming office accessories speak to consumers' drive to disconnect
Implications - Modern consumers spend inordinate amounts of time connected to screens. Most people spend the majority of their time during the week at the office, so calming, natural desk accessories have sprung up to combat that constant connection. Soothing products with environmental inspirations help consumers to feel in touch with the natural world, even when the digital one looms near.
Workshop Question - How could you alter your brand or product to reference the natural environment explicitly?
Trend Themes
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Natural Desk Accessories — Desk accessories inspired by nature are gaining popularity as a way to combat constant screen connection in the modern office environment.
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Smart Fragrance Diffusers — Automated fragrance diffusers that can connect to smart home devices are becoming increasingly popular to enhance personal and work spaces.
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Moveable Desk Planters — Desk-friendly planters that can be easily moved and hung on different surfaces are making it easy for individuals to add greenery to their workspace.
Industry Implications
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Office Accessories — Manufacturers of office accessories can tap into the trend of natural desk accessories to offer a range of stylish, environment-inspired products.
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Home Fragrance — Home fragrance companies can capitalize on the demand for smart fragrance diffusers that can be controlled through smart home devices for an enhanced sensory experience.
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Indoor Gardening — Manufacturers of indoor gardening products can offer movable desk-friendly planters that can be customized according to individual preferences to cater to the needs of a growing consumer base.
