Digital communication taps into VR and AR technology
Implications - Snapchat filters represent the first iteration of everyday consumers using AR to communicate; the next phase sees more technologically advanced, highbrow use of immersive tech. This represents a shift from VR and AR as a novelty, to something that becomes a part of consumers' everyday lives.
Workshop Question - What is a fringe fad within your industry that could go mainstream, and what would that mean to your brand?
Trend Themes
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Immersive Technology — Innovation opportunities for AR/VR technology that have the potential to become everyday communication tools beyond novelty.
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360-degree Photography — Photography apps that allow users to capture and share immersive environments.
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Virtual Reality Social Platform — Personalized virtual reality social hubs to browse the web, watch videos, read articles, listen to music and socialize while in VR.
Industry Implications
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Technology — Companies that focus on AR/VR products and services.
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Social Media — Developing apps and features that allow interactive communication through virtual reality.
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Art and Tourism — Innovating ways to bring art and cultural experiences to people who are physically distant while still keeping them engaged.
4 Featured, 36 Examples:
88,500 Total Clicks
Date Range:
Mar 16 — Aug 17
Trending:
Mild
Consumer Insight Topics:
