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Immersive Social

Digital communication taps into VR and AR technology

Implications - Snapchat filters represent the first iteration of everyday consumers using AR to communicate; the next phase sees more technologically advanced, highbrow use of immersive tech. This represents a shift from VR and AR as a novelty, to something that becomes a part of consumers' everyday lives.
Workshop Question - What is a fringe fad within your industry that could go mainstream, and what would that mean to your brand?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
67,594 Total Clicks
Date Range:
Mar 16 — Aug 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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