Trend cluster
Category

Reduced
Revitalization

Minimized redesigns on common items increase their efficiency.

Asymmetrical Glass PipesElegantly Concealed CorkscrewsTool-Free FurnitureSemi-Circle Pen DesignsDeceptive Mirrored Tableware

Trend

What is the Reduced Revitalization trend?

Reduced Revitalization: It's tempting to add to items in the name of improvement, but minimizing product designs can be even more efficient. Creative tweaks that reduce products to their essential functions can greatly improve consumers' experiences with them. If designers think in terms of the users' real experience with products, they can maximize the usefulness of even the commonest and most entrenched items.

Trend themes

Themes within the Reduced Revitalization trend

Three behaviours holding the trend together
01

Minimalism

The trend towards minimalism in product design continues to influence product designers and manufacturers, who are seeking ways to remove excess from product designs to improve efficiency.

02

Disguised Functionality

Designers are finding ways to incorporate increased functionality into consumer products without sacrificing style or aesthetic appeal, such as by incorporating hidden or disguised features.

03

Open-Source Design

Open-source design is influencing the democratization of furniture design, making quality, attractive furniture more accessible by making assembly easier and more accessible via no-tool installation or traditional carpentry techniques.

Industry implications

What the Reduced Revitalization trend means for industry

Where the trend changes the playbook
For

Product Design

The trend towards minimalism and improved functionality presents an opportunity for product designers to streamline designs in order to create products that are more efficient and user-friendly.

For

Furniture Manufacturing

Open-source furniture design is democratizing the design process and empowering consumers to assemble solid pieces of furniture that are easy to assemble and constructed using traditional carpentry techniques.

For

Food and Beverage

Product designers and manufacturers are incorporating deceptive mirror finishes to influence diners into eating smaller, healthier portions while maintaining the appearance of larger portions.

Workshop question

What aspects of your product could you pare down to improve the consumers' experience?

Trend signals

Trend signals for Reduced Revitalization

Trend score 3.5 out of 10, from popularity 41%, activity 55%, freshness 8%.

Popularity41%
Activity55%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe

Evidence

Examples of the Reduced Revitalization trend

6 featured examples from Aug 4, 2016 to Aug 24, 2017