Deceptive Mirrored Tableware

'Half/Full' Tricks Diners Into Thinking They've Eaten More

One of interior design's axioms is that mirrors create the illusion of added space, so Studio Playfool has taken that concept and applied it to a different aspect of day-to-day life with its 'Half/Full' concept. Rather than using mirrors to make space seem larger, Half/Full uses mirrors on tableware to deceive diners into believing their portions are doubly large, ultimately resulting in smaller (and thus healthier) meals.

Half/Full consists of all the pieces that come in a typical tableware set: plates, a bowl, cutlery, and a glass. However, these pieces are all either halved by a mirror or glazed with a mirrored surface. This mirror reflects the food on the implement's surface, making it appear twice its size.

This appetite reduction technique is in line with a study from the University of Tokyo that showed the perceived volume of food has an impact on one's satisfaction from a meal.

Deceptive Dining
Mirrored tableware deceives diners into thinking they've eaten more.
Illusionary Portions
Mirrors on tableware reflect food, making it appear larger than it is.
Health-conscious Dining
Smaller, healthier meals are encouraged through deceptive tableware.

Where This Applies

Interior Design
Innovative tableware that creates the illusion of larger portions is a disruptive innovation opportunity in the interior design industry.
Food and Beverage
Deceptive tableware that promotes smaller portion sizes can disrupt the food and beverage industry by encouraging healthier eating habits.
Health and Wellness
The concept of using mirrors on tableware to make meals appear larger presents a disruptive opportunity in the health and wellness industry by promoting mindful eating.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 41%
Activity 30%
Freshness 8%

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