'Sonic Seasoning' by Mengtian Zhang Explores Sensory Consumption
Michael Hemsworth — June 28, 2021 — Art & Design
References: wip2021.rca.ac.uk & yankodesign
The 'Sonic Seasoning' tableware has been designed as a project by Royal College of Art student Mengtian Zhang as a multi-sensory approach to food consumption that would transform the eating experience.
The project consists of tablewares that focus on ASMR (autonomous sensory meridian response) and will thus make satisfying sounds as the person prepares to eat. This includes components that will move and change when interacted with to deliver a wholly more satisfying experience compared to just simply consuming foods.
The 'Sonic Seasoning' tableware is reported by Zhang to deliver a fun experience at first, but will ultimately work to make foods taste differently thanks to the incorporation of sound. This could help to make foods more satisfying by incorporating the aspects of treats into the experience.
The project consists of tablewares that focus on ASMR (autonomous sensory meridian response) and will thus make satisfying sounds as the person prepares to eat. This includes components that will move and change when interacted with to deliver a wholly more satisfying experience compared to just simply consuming foods.
The 'Sonic Seasoning' tableware is reported by Zhang to deliver a fun experience at first, but will ultimately work to make foods taste differently thanks to the incorporation of sound. This could help to make foods more satisfying by incorporating the aspects of treats into the experience.
Trend Themes
1. Multi-sensory Tableware - Designing tableware that engages multiple senses during the eating experience, such as sound, could create a new market for premium dining experiences.
2. Asmr-inspired Food - Integrating ASMR techniques and sounds into food preparation or presentation could create a unique dining experience and differentiate a business from competitors.
3. Sonic Seasoning - Creating a brand around sonic seasoning could create a distinct brand identity within the restaurant industry and appeal to a diverse market.
Industry Implications
1. Restaurant Industry - Incorporating multi-sensory elements in restaurant experiences could lead to new dining trends and drive repeat business.
2. Consumer Goods - Designing consumer goods that engage multiple senses, such as sound, could create a new category of premium products and differentiated brands.
3. Hospitality Industry - Leveraging ASMR techniques in the hospitality industry, such as incorporating ASMR elements in marketing and advertising could create unique experiences and attract a younger audience.
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