Consumers are taking vacations with positive environmental impacts
While outdoor vacations are quite common, what travel-related companies are offering more of are retreats that respect the environment, and that have either a neutral or a positive impact on it. This new approach to travel parallels the trajectory of an increase in consumer engagement with environmental issues. Brands offering these eco-friendly retreats are playing to consumers' growing desire to not just observe these issues, but to interact with them in a very real sense.
Workshop Question — How can your brand/service avoid passive engagement by taking consumer interactions with important social and political causes a step further?