Brands are promising surgery-like enhancements from non-invasive products
Though cosmetic surgery rates have shown no sign of slowing down, brands are now offering products marketed as being as effective in the long-term as surgical enhancements. Social media contributes to these intensified beauty standards, as it's common place for people of all income levels to display their looks. This emerging market targets those who cannot afford anaplasties, or those who do not want drastic changes in their appearance. This shows the power of comparative thinking in the digital age.
Workshop Question - How can your brand leverage rising trends that are observed in adjacent industries?