Hailey Baldwin recently took to Instagram to announce that she is teaming up with the Australian beauty brand ModelCo to launch a new makeup line. While Baldwin has largely made a name for herself through modeling, now the 19-year-old It Girl is lending her talents to the beauty industry.
According to a recent press release, Baldwin's new makeup line will combine "quality and femininity for a photo-finish-inspired look and feel." This largely refers to premium formulas in photo filter-esque hues. The new products will also draw inspiration from Baldwin's own personal style, which is both edgy and modern.
The new ModelCo collection is likely to appeal to young, social media-savvy consumers eager to emulate current style icons.
Why This Trend Is Growing
- Celebrity Makeup Collaborations
- More celebrities are collaborating with beauty brands to create makeup collections, disrupting the traditional beauty industry through influencer marketing.
- Edgy Makeup
- Edgy makeup collections featuring bold, unconventional colors are becoming more popular, disrupting the traditional neutral makeup look.
- Photo-finish-inspired Makeup
- Makeup brands are launching photo-finish-inspired makeup lines, disrupting the traditional approach of only using editing apps to achieve perfect skin in photos.
Industries Being Reshaped
- Beauty
- The beauty industry is being disrupted by edgy makeup collections and celebrity collaborations, with brands capitalizing on social media trends for increased exposure.
- Fashion
- The fashion industry is becoming more intertwined with the beauty industry, as collections are designed to match runway looks and celebrity style.
- Social Media Marketing
- Social media marketing is disrupting traditional advertising methods, as beauty brands are collaborating with social media influencers to promote their products and reach new audiences.
