Hailey Baldwin recently took to Instagram to announce that she is teaming up with the Australian beauty brand ModelCo to launch a new makeup line. While Baldwin has largely made a name for herself through modeling, now the 19-year-old It Girl is lending her talents to the beauty industry.
According to a recent press release, Baldwin's new makeup line will combine "quality and femininity for a photo-finish-inspired look and feel." This largely refers to premium formulas in photo filter-esque hues. The new products will also draw inspiration from Baldwin's own personal style, which is both edgy and modern.
The new ModelCo collection is likely to appeal to young, social media-savvy consumers eager to emulate current style icons.