Category
Fashion
Scaled Restraint
Trend cluster
Category
Crystallized
Cosmetology
The beauty industry turns to glittering masks for facial rejuvenation.
3.3
Trend score
Trend
What is the Crystallized Cosmetology trend?
Crystallized Cosmetology: Combining sparkles with traditional beauty treatments, cosmetic brands offer face masks and creams that boast aspects of beauty during and after usage. Placing an equal focus on the procedure, as well as the end result, brands are able to develop a closer connection by ensuring a luxurious experience throughout routine treatments. Appealing to consumers who desire luxury and practicality, gem-like ingredients surfacing in the beauty industry showcase a new shift towards high-end self care.
Trend themes
Themes within the Crystallized Cosmetology trend
Three behaviours holding the trend together01
Precious Ingredient Skincare
The beauty industry is embracing the use of precious materials such as gold, silver, and diamonds in skincare to offer high-end self-care treatments with specialized benefits.
02
Glittering Beauty Treatments
Beauty treatments are now incorporating glitter and other photogenic details to create new and innovative products that offer an indulgent and unique experience.
03
Natural and Exotic Ingredients
Consumers are showing increased interest in natural and exotic ingredients such as algae, pumpkin extract, and gemstones for their skincare benefits.
Industry implications
What the Crystallized Cosmetology trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
This industry can leverage the trend of precious ingredient skincare and glittering beauty treatments to develop new and innovative products that cater to the growing demand for luxurious and unique beauty experiences.
For
Health and Wellness
Products that incorporate natural and exotic ingredients for their skincare benefits can appeal to consumers seeking holistic approaches to health and wellness.
For
Photography and Social Media
The trend of incorporating glitter and photogenic details in beauty treatments caters to the growing demand for shareable experiences that can gain traction on social media, providing opportunities for businesses in this industry to collaborate with beauty brands.
Workshop question
How can your brand appeal to consumers seeking high-end products that maintain well being?
Trend signals
Trend signals for Crystallized Cosmetology
Trend score 3.3 out of 10, from popularity 54%, activity 38%, freshness 8%.
Popularity54%
Activity38%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Crystallized Cosmetology trend
6 featured examples from Oct 28, 2016 to Aug 26, 2017CategoryFashion
Glittery Face Treatments
This GlamGlow Face Mask Takes the Form of a Peel-Off Glitter Treatment
Innovative and photo-friendly face masks offer numerous opportunities for companies in the beauty and personal care industry to expand their product lines.
CategoryFashion
Crystal-Infused Algae Masks
LILFOX's Brightening Mask is Rich in Free Radical-Fighting Chlorophyll
The beauty industry could incorporate algae and crystal-infused ingredients to create innovative skincare products.
CategoryFashion
Budget-Friendly Gold Face Masks
Miss Spas '24k Gold Radiance Mask' Can be Purchased for Just $4
The skincare industry can capitalize on the trend of using precious materials and offer more affordable options.
CategoryFashion
Glittering Face Masks
Too Faced is Developing a Peel-Off Glitter Face Mask
The beauty industry has an opportunity to innovate by incorporating glitter into skincare products and developing creative beauty items that are both functional and fun without ma…
CategoryFashion
Luxurious Facial Kits
VLCC's Face Care Sets are Made with Precious Metals and Gems
Opportunity for beauty brands to innovate and introduce facial kits with precious materials and premium ingredients to attract luxury-seeking consumers.
CategoryFashion
Golden Pumpkin Face Masks
This Pumpkin Mask Blends 24ct Gold and Golden Pumpkin Extracts
The beauty and skincare industry is the primary beneficiary of the trend towards ingredient-driven skincare, presenting opportunities for product differentiation and innovation.
