Crystallized Cosmetology

The beauty industry turns to glittering masks for facial rejuvenation

Implications - Combining sparkles with traditional beauty treatments, cosmetic brands offer face masks and creams that boast aspects of beauty during and after usage. Placing an equal focus on the procedure, as well as the end result, brands are able to develop a closer connection by ensuring a luxurious experience throughout routine treatments. Appealing to consumers who desire luxury and practicality, gem-like ingredients surfacing in the beauty industry showcase a new shift towards high-end self care.

Workshop Question - How can your brand appeal to consumers seeking high-end products that maintain well being?
SCORE 4.5
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37,077 Total Clicks
Oct 16 - Aug 17
Mild
FashionCosmeticsLuxury
Featured Examples
Glittery Face Treatments - This GlamGlow Face Mask Takes the Form of a Peel-Off Glitter Treatment
SCORE 5.5
Warm 1,568 Clicks Pub: Aug 26, 17
Glittery Face Treatments
This GlamGlow Face Mask Takes the Form of a Peel-Off Glitter Treatment
The innovative line of GlamGlow face mask treatments is set to be expanded with a unique new addition called the GlitterMask, which boasts a bold black base, plus silver and gold glitter. Although... [More]
Crystal-Infused Algae Masks - LILFOX's Brightening Mask is Rich in Free Radical-Fighting Chlorophyll
SCORE 4.8
Average 518 Clicks Pub: Aug 25, 17
Crystal-Infused Algae Masks
LILFOX's Brightening Mask is Rich in Free Radical-Fighting Chlorophyll
LILFOX’s Chlorophyll + Tourmaline Brightening Mask boasts a bright green coloring that comes from the addition of chlorella and spirulina algae. As LILFOX describes: “Both Spirulina and... [More]
Budget-Friendly Gold Face Masks - Miss Spas '24k Gold Radiance Mask' Can be Purchased for Just $4
SCORE 4.6
Average 870 Clicks Pub: Jan 21, 17
Budget-Friendly Gold Face Masks
Miss Spas '24k Gold Radiance Mask' Can be Purchased for Just $4
A renewed interest in precious materials like gold, pearls and diamonds for skincare has seen the creation of a number of high-end luxury skin oils, creams and other treatments. For instance, there... [More]
Glittering Face Masks - Too Faced is Developing a Peel-Off Glitter Face Mask
SCORE 4.3
Average 670 Clicks Pub: Aug 26, 17
Glittering Face Masks
Too Faced is Developing a Peel-Off Glitter Face Mask
Makeup brand Too Faced is now venturing into the world of skincare with the development of its latest product—a glitter face mask. A sneak peek at the new product was recently shared on social... [More]
Luxurious Facial Kits - VLCC's Face Care Sets are Made with Precious Metals and Gems
SCORE 4.2
Average 521 Clicks Pub: Oct 28, 16
Luxurious Facial Kits
VLCC's Face Care Sets are Made with Precious Metals and Gems
While there are many inexpensive ingredients that can be used to make a facial cleanser, these facial kits from VLCC—a leading wellness brand in India—uses only precious materials instead. In... [More]
Golden Pumpkin Face Masks - This Pumpkin Mask Blends 24ct Gold and Golden Pumpkin Extracts
SCORE 2.9
Mild 250 Clicks Pub: Aug 25, 17
Golden Pumpkin Face Masks
This Pumpkin Mask Blends 24ct Gold and Golden Pumpkin Extracts
To Cool for School’s pumpkin mask is a nourishing skincare product that boasts both 24ct gold and golden yellow pumpkin extracts. The Pumpkin Purifying 24k Mask treatment for dull, dry and... [More]
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