Pigmented Glitter Eye Shadows

The New Glitter Bomb Palette Has Eight Different Shades

Unconventional makeup lovers are sure to appreciate the new Glitter Bomb palette from Too Faced.

The convenient palette consists of eight highly pigmented shades, such as 'Fairy Dust,' 'Work It,' 'Confetti,' 'Hot Damn,' and 'Glitter Goals.' In addition to these varying hues of pink, purple, orange, and blue, Glitter Bomb comes with two different base shades, which ensure that consumers are able to get the most out of each shade.

When applied, the shades give one's eyelids an intense shimmer, especially when the product is packed onto a primer. For those looking for just a touch of shine, the Glitter Bomb palette can be used more sparingly to create a light shimmer on the lids instead.

Unconventional Makeup
Opportunity for creating and marketing innovative makeup products that cater to unconventional makeup lovers.
Highly Pigmented Shades
Opportunity for developing and selling highly pigmented eyeshadows that provide intense shimmer and vibrant colors.
Customization and Versatility
Opportunity for creating palettes with different base shades to cater to consumers' varied preferences and enable them to create unique looks.

Industries Being Reshaped

Cosmetics
Opportunity for cosmetics companies to capitalize on the rising demand for unconventional makeup products that offer intense shimmer and vibrant colors.
Beauty
Opportunity for beauty brands to develop and market palettes with versatile and customizable shades to cater to consumers' desire for unique makeup looks.
Retail
Opportunity for retailers to stock and promote innovative eyeshadow palettes that offer unconventional shades and intense shimmer for makeup enthusiasts.
SCORE
3.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 32%
Activity 55%
Freshness 8%

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