Sage is a common herb in cooking, but beauty brands like Saje are working to bring it out of the kitchen and into the bathroom. Rather than putting the herb directly into its products, though, Saje uses sage oil for its plethora of benefits.
Sage oil is a powerful ingredient in skincare products. It has a fresh, pleasant aroma; it's known to have anti-aging properties; and it has several anti-microbial elements, making it an effective natural preservative. According to dermatologist Dr. Joshua Zeichner, "it helps [reduce] skin inflammation and promote healthy collagen production" as well.
As the brand's name suggests, Saje uses the herbal oil in all of its products. Outside of skincare, this includes natural healing products, scents and diffusers, bath salt soaks, and essential oils and blends. All of Saje's products are 100 percent natural.
Key Themes Behind This Trend
- Sage Skincare Products
- Using sage oil in skincare products for its anti-aging and anti-microbial elements, and collagen-promoting properties.
- Natural Healing Products
- Brands creating a range of natural healing products from essential oils to bath salt soaks.
- Aromatherapy Products
- Offering a variety of scent and diffuser options for customers to enjoy.
Where This Applies
- Skincare
- Natural skincare brands incorporating sage oil in their anti-aging product lines.
- Health and Wellness
- Expanding beyond skincare to offer natural healing products with aromatherapy benefits.
- Home Fragrance
- Creating a range of scent and diffuser options for customers to enjoy, in addition to health and wellness products.
